EMBA Curriculum

BiMBA’s EMBA program is a 2-year program for senior executives, which offers 11 Compulsory courses and 17 elective courses. Each academic year is divided into four modules. Each module lasts about 8 weeks during which 2 to 4 courses will be taught. The elective courses offered by BiMBA cover all the areas that the senior management personnel currently concern. Students can choose courses according to their own needs.

The pedagogical approach used is a combination of lecturing, class discussion, case analysis, and group study. The case method has been one of the most effective means of management education, providing students with opportunities to tackle real business problems. Completion of a thesis and thesis defense is required. After completing the study students will be conferred the EMBA degree of Peking University.

BiMBA will continuously launch innovative courses and adjust the current ones to keep In line with the dynamic development of the Chinese and global economy and the changes of the business environment.

 Curriculum Structure





Business English 


 Managerial Economics


 Business Statistics


Fundamentals of Management 


Marketing Management 


 Accounting for Executives


International Trade and Finance 


Corporate Finance


Operations Management


Human Resources Management


 Global Policy and Strategy



Socialist Economic Theory and Practice: Institution and Behavior: China’s Experience


Socialist Economic Theory and Practice: China's Economic Development


 Executive Communication: Presentation Skills


Brand Management and Marketing Communication


Technological Innovation Management


Decision Making in Complex Organizations


Managing Acquisitions for Strategic Success


Law and Business 


Self-Awareness and Global Leadership


 Competition Strategy and Execution-Field Study




 International Study Tour: Global Management


Games and Strategies for Industrial Competition


Leadership through International Field Studies, Observations and Reflections


Information Economy and E-Marketing


 Special Financial Topics: Valuation




Time Schedule - a Day at BiMBA

Students meet every two weeks for a two-whole-day class on the weekend (Saturday & Sunday). Following is a typical time schedule for EMBA at BiMBA.

8:30 - 10:00

First Class

10:00 - 10:20

Coffee & Tea Break

10:20 - 12:00

Second Class

12:00 - 13:30


13:30 - 15:30

Third Class

15:30 - 15:50

Coffee & Tea Break

15:50- 17:00

Fourth Class