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Beida BiMBA MBA Demo Class: Branding and Brand Equity & MBA Info Session

May 25-2019   



Theme: Branding and Brand Equity

 

Time: 19:00-21:00, May 25th (Sat.)

 

Venue: Peking University

 

Speaker: Prof. Keith E. Niedermeier  

  Director of the Undergraduate Marketing Program, Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania

  Visiting Professor at BiMBA: Peking University-Vlerick Business School MBA

 

Language: English

 

 

About the speaker

Prof. Keith E. Niedermeier

 

Keith E. Niedermeier is currently the Director of the Undergraduate Marketing Program and an Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania. He previously spent five years as an Assistant Professor of Marketing at Penn State University and is also a Visiting Professor at the Peking University, Beijing International MBA program. He received his Ph.D. in Social Psychology from Michigan State University in 1999. Before going into academics, he worked in advertising at a large Midwest firm specializing in the automotive industry and business-to-business marketing.

 

Dr. Niedermeier's research focuses on consumer decision-making. His specific interests involve branding, social media, investor psychology, and marketing in China. Dr. Niedermeier's research has been published in the Journal of Public Policy & Marketing, Journal of Research in Interactive Marketing, Journal of Personality and Social Psychology, Journal of Applied Social Psychology, Psychology and Marketing, as well as several other journals and conferences proceedings. He is also the co-author of two books: Marketing for Financial Advisors and Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences

 

Additionally, Dr. Niedermeier teaches Introductory Marketing, Consumer Behavior, Advertising Management, and Marketing Strategy at the undergraduate and MBA levels. In the past, he has taught courses in Social Psychology, Statistics, Interpersonal Relationships and Group Dynamics. He has been recognized as an outstanding teacher, receiving the prestigious Wharton MBA Excellence in Teaching Award and the Whitney Award for outstanding undergraduate teaching. His other honors include the American Marketing Association/Hugh G. Wales Outstanding Faculty Advisor Award and the Thomas C. Kinnear/Journal of Public Policy & Marketing Award. Dr. Niedermeier has also taught specialized executive education sessions to firms such as Citi, Merrill Lynch/Bank of America, UBS, Janney Montgomery Scott, AXA/Equitable, GlaxoSmithKline and Pfizer.

 

About Peking University BiMBA MBA

 

BiMBA, established in 1998 by Prof. Justin Yifu Lin (former Chief Economist and Senior Vice President of the World Bank) and his colleagues, is the first Sino-foreign MBA programme in Beijing approved by the Chinese government. It is a joint educational venture between the National School of Development (NSD) at Peking University and its global partners.

BiMBA now operates two joint MBA programmes: The Peking University-UCL MBA Programme and Peking University-Vlerick MBA Programme, both providing full-time and part-time classes.

 

A World-class MBA in China’s Best University with Its Top Business School Partnerships

- Peking University, ranked #1 in China in the World University Rankings 2018 by The Times Higher Education

- UCL in the UK, ranked #7 in the world and #3 in the UK in QS World University Rankings 2018

- Vlerick Business School, ranked #1 Highest salary increase for MBAs in Europe by the Financial Times in 2017, belongs to a selected group of business schools in the world that hold EQUIS, AMBA and AACSB accreditation.

 

In-depth Understanding of China

- The NSD is one of the leading think tanks in China that brings together research resources within Peking University and regularly participates in China's policy debates. Over the years, it has produced influential policy advice on important issues concerning China's industrial policy, rural reconstruction, SOE reform, healthcare reform, financial reform, etc., that contributes enormously to the nation's decades of strong and consistent economic growth.

- As an MBA in a think tank, BiMBA is committed to helping you develop a macro way of thinking, and give you a high-level perspective of managing companies in shifting national and international government policy contexts.

- BiMBA houses the best minds in China who have both research and teaching excellence in their respective field: Justin Yifu Lin, Weiying Zhang, Qiren Zhou, Yang Yao, Yiping Huang, Chunhua Chen, Zhuang Yang, Guo'en Liu, Hao Ma, Li Zhang, Yuzhen Gong, etc.

- A module on China Insights will be provided to help you understand better about China's market, leadership in the Chinese culture, organizational management and competition strategy.

- Outside the classroom, you will have some field study trips to fast-growing companies or even developing counties to understand the country better.

- You can join the Chinese Language Summer School at PKU to improve language skill and to learn more about Chinese culture and history.

- You will also have access to the lectures and forums held by the thirteen interdisciplinary research centers (China Center for Economic Research, Center for Human Capital and Policy, The Institute of Digital Finance, etc.) to further push the boundaries of your awareness of the world.

 

Academic Experience

- The professors at BiMBA are drawn from top business schools in the world - UK, U.S, Europe, China and elsewhere. With the expertise and enthusiasm, the professors are always trying to engage the students in the learning process and to get each student to rise to his or her potential.

- Classical core courses and a series of forward-looking electives are designed to train, develop and inspire passionate business leaders and professionals of competence, character and commitment.

- Efficient and intensive full-time study (16-18 months) in Beijing along with a 3 weeks'overseas module in London or Brussel. All weekend study for part-time programme (24-28 months) in Beijing.

- Small class size enables an intimate classmate relationship and enough interactions with the professors.

- You will have your MBA study in a China's ancient royal garden—Langrun Garden, on Peking University's picturesque campus.

- Second Master Programme option of Master of Science in Global Finance at Fordham University (#16 Best Graduate Finance Programs in 2018 U.S. News & World Report) and Global Real Estate Master in the University of Wisconsin-Madison (consistently ranked as one of the top three Real Estate Programmes in the country by U.S. News & World Report)

 

Advance Your Career

- The career office at BiMBA is ready to provide you with professional counseling and coaching, career management tools, interview skill training and intern/job hunting resources to forge your career path.

- The mentors who are exclusively matched one-on-one to the students bring a wealth of industry expertise to help them develop personalized career strategies.

- Tailor-made counseling and job matching will be provided if you'd like to work in or outside of China after MBA.

 

Diverse and Global Community

- Once admitted to BiMBA, you earn a place within the NSD's active alumni community of more than 17000 business leaders, professional managers, entrepreneurs, academic and political leaders over the world, thanks to NSD's multi-disciplinary researching and teaching in economics, management science, and public policy.

 

Scholarships

- A variety of scholarships are awarded to up to 70% full-time and 20% part-time students.

- One-half tuition to full-tuition scholarships are offered to exceptional students who exemplify leadership, entrepreneurship, public service and innovation.

- Belt and Road Scholarship is designated for outstanding candidates from Belt and Road countries.

 

Contact Us

Tel: +86-10-62754800

Email: admissions@bimba.pku.edu.cn

School Website: www.bimba.pku.edu.cn

WeChat consulting assistant id: PKUNSD-BiMBA

Beida BiMBA MBA Demo Class: Branding and Brand Equity & MBA Info Session

May 25-2019   



Theme: Branding and Brand Equity

 

Time: 19:00-21:00, May 25th (Sat.)

 

Venue: Peking University

 

Speaker: Prof. Keith E. Niedermeier  

  Director of the Undergraduate Marketing Program, Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania

  Visiting Professor at BiMBA: Peking University-Vlerick Business School MBA

 

Language: English

 

 

About the speaker

Prof. Keith E. Niedermeier

 

Keith E. Niedermeier is currently the Director of the Undergraduate Marketing Program and an Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania. He previously spent five years as an Assistant Professor of Marketing at Penn State University and is also a Visiting Professor at the Peking University, Beijing International MBA program. He received his Ph.D. in Social Psychology from Michigan State University in 1999. Before going into academics, he worked in advertising at a large Midwest firm specializing in the automotive industry and business-to-business marketing.

 

Dr. Niedermeier's research focuses on consumer decision-making. His specific interests involve branding, social media, investor psychology, and marketing in China. Dr. Niedermeier's research has been published in the Journal of Public Policy & Marketing, Journal of Research in Interactive Marketing, Journal of Personality and Social Psychology, Journal of Applied Social Psychology, Psychology and Marketing, as well as several other journals and conferences proceedings. He is also the co-author of two books: Marketing for Financial Advisors and Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences

 

Additionally, Dr. Niedermeier teaches Introductory Marketing, Consumer Behavior, Advertising Management, and Marketing Strategy at the undergraduate and MBA levels. In the past, he has taught courses in Social Psychology, Statistics, Interpersonal Relationships and Group Dynamics. He has been recognized as an outstanding teacher, receiving the prestigious Wharton MBA Excellence in Teaching Award and the Whitney Award for outstanding undergraduate teaching. His other honors include the American Marketing Association/Hugh G. Wales Outstanding Faculty Advisor Award and the Thomas C. Kinnear/Journal of Public Policy & Marketing Award. Dr. Niedermeier has also taught specialized executive education sessions to firms such as Citi, Merrill Lynch/Bank of America, UBS, Janney Montgomery Scott, AXA/Equitable, GlaxoSmithKline and Pfizer.

 

About Peking University BiMBA MBA

 

BiMBA, established in 1998 by Prof. Justin Yifu Lin (former Chief Economist and Senior Vice President of the World Bank) and his colleagues, is the first Sino-foreign MBA programme in Beijing approved by the Chinese government. It is a joint educational venture between the National School of Development (NSD) at Peking University and its global partners.

BiMBA now operates two joint MBA programmes: The Peking University-UCL MBA Programme and Peking University-Vlerick MBA Programme, both providing full-time and part-time classes.

 

A World-class MBA in China’s Best University with Its Top Business School Partnerships

- Peking University, ranked #1 in China in the World University Rankings 2018 by The Times Higher Education

- UCL in the UK, ranked #7 in the world and #3 in the UK in QS World University Rankings 2018

- Vlerick Business School, ranked #1 Highest salary increase for MBAs in Europe by the Financial Times in 2017, belongs to a selected group of business schools in the world that hold EQUIS, AMBA and AACSB accreditation.

 

In-depth Understanding of China

- The NSD is one of the leading think tanks in China that brings together research resources within Peking University and regularly participates in China's policy debates. Over the years, it has produced influential policy advice on important issues concerning China's industrial policy, rural reconstruction, SOE reform, healthcare reform, financial reform, etc., that contributes enormously to the nation's decades of strong and consistent economic growth.

- As an MBA in a think tank, BiMBA is committed to helping you develop a macro way of thinking, and give you a high-level perspective of managing companies in shifting national and international government policy contexts.

- BiMBA houses the best minds in China who have both research and teaching excellence in their respective field: Justin Yifu Lin, Weiying Zhang, Qiren Zhou, Yang Yao, Yiping Huang, Chunhua Chen, Zhuang Yang, Guo'en Liu, Hao Ma, Li Zhang, Yuzhen Gong, etc.

- A module on China Insights will be provided to help you understand better about China's market, leadership in the Chinese culture, organizational management and competition strategy.

- Outside the classroom, you will have some field study trips to fast-growing companies or even developing counties to understand the country better.

- You can join the Chinese Language Summer School at PKU to improve language skill and to learn more about Chinese culture and history.

- You will also have access to the lectures and forums held by the thirteen interdisciplinary research centers (China Center for Economic Research, Center for Human Capital and Policy, The Institute of Digital Finance, etc.) to further push the boundaries of your awareness of the world.

 

Academic Experience

- The professors at BiMBA are drawn from top business schools in the world - UK, U.S, Europe, China and elsewhere. With the expertise and enthusiasm, the professors are always trying to engage the students in the learning process and to get each student to rise to his or her potential.

- Classical core courses and a series of forward-looking electives are designed to train, develop and inspire passionate business leaders and professionals of competence, character and commitment.

- Efficient and intensive full-time study (16-18 months) in Beijing along with a 3 weeks'overseas module in London or Brussel. All weekend study for part-time programme (24-28 months) in Beijing.

- Small class size enables an intimate classmate relationship and enough interactions with the professors.

- You will have your MBA study in a China's ancient royal garden—Langrun Garden, on Peking University's picturesque campus.

- Second Master Programme option of Master of Science in Global Finance at Fordham University (#16 Best Graduate Finance Programs in 2018 U.S. News & World Report) and Global Real Estate Master in the University of Wisconsin-Madison (consistently ranked as one of the top three Real Estate Programmes in the country by U.S. News & World Report)

 

Advance Your Career

- The career office at BiMBA is ready to provide you with professional counseling and coaching, career management tools, interview skill training and intern/job hunting resources to forge your career path.

- The mentors who are exclusively matched one-on-one to the students bring a wealth of industry expertise to help them develop personalized career strategies.

- Tailor-made counseling and job matching will be provided if you'd like to work in or outside of China after MBA.

 

Diverse and Global Community

- Once admitted to BiMBA, you earn a place within the NSD's active alumni community of more than 17000 business leaders, professional managers, entrepreneurs, academic and political leaders over the world, thanks to NSD's multi-disciplinary researching and teaching in economics, management science, and public policy.

 

Scholarships

- A variety of scholarships are awarded to up to 70% full-time and 20% part-time students.

- One-half tuition to full-tuition scholarships are offered to exceptional students who exemplify leadership, entrepreneurship, public service and innovation.

- Belt and Road Scholarship is designated for outstanding candidates from Belt and Road countries.

 

Contact Us

Tel: +86-10-62754800

Email: admissions@bimba.pku.edu.cn

School Website: www.bimba.pku.edu.cn

WeChat consulting assistant id: PKUNSD-BiMBA