DONG Xiaojing

Associate Professor
Big Data Analytics II: Application in Marketing Research

 

 

Biography

Dr. Xiaojing Dong is currently Associate Professor (with tenure) in Marketing at the Leavey School of Business at Santa Clara University. Her research area is data analysis and its implications to Marketing decisions. In her studies, she develops and applies a variety of econometric and statistical approaches, including Hierarchical Bayesian, discrete choice modeling, multivariate ordered model, multivariate Poisson model, selection approach, etc. Her research has covered a wide selection of areas and industries, including transportation planning, pharmaceutical marketing, online social network, service Marketing, digital marketing and retailing. In addition to three book chapters and one book, she has published papers in top tier journals, including Marketing Science, Journal of Marketing Research, Marketing Letters, Quantitative Marketing and Economics and Transportation Research A. Dr. Dong received her Ph.D. from Northwestern University where her dissertation received the Alden G. Clayton Doctoral Dissertation Proposal Award at the Marketing Science Institute in the US. She earned a M.S. degree from Massachusetts Institute of Technology, and a B.S. degree from Tsinghua University in Beijing, China.

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DONG Xiaojing

Associate Professor
Big Data Analytics II: Application in Marketing Research

 

 

Biography

Dr. Xiaojing Dong is currently Associate Professor (with tenure) in Marketing at the Leavey School of Business at Santa Clara University. Her research area is data analysis and its implications to Marketing decisions. In her studies, she develops and applies a variety of econometric and statistical approaches, including Hierarchical Bayesian, discrete choice modeling, multivariate ordered model, multivariate Poisson model, selection approach, etc. Her research has covered a wide selection of areas and industries, including transportation planning, pharmaceutical marketing, online social network, service Marketing, digital marketing and retailing. In addition to three book chapters and one book, she has published papers in top tier journals, including Marketing Science, Journal of Marketing Research, Marketing Letters, Quantitative Marketing and Economics and Transportation Research A. Dr. Dong received her Ph.D. from Northwestern University where her dissertation received the Alden G. Clayton Doctoral Dissertation Proposal Award at the Marketing Science Institute in the US. She earned a M.S. degree from Massachusetts Institute of Technology, and a B.S. degree from Tsinghua University in Beijing, China.