Peking University-UCL
MBA
2024-03
From Precision Marketing to Stickiness Marketing, from Product-Centric to Experience-Centric, let's talk about the Marketing's evolution.
Come and talk with our MBA students about their school experience.
The Central Economic Working Conference at the end of 2023 and the 2024 Government Work Report both affirmed economic achievements while pointing out practical challenges, such as excess production capacity in certain industries and rising complexity, severity and uncertainty of the external environment.
In a recent media interview, Prof. Zhang Dandan analyzed the impact of AI-generated content (AIGC) technology and low fertility rate on China’s human capital. She is NSD Professor of Economics.
From Precision Marketing to Stickiness Marketing, from Product-Centric to Experience-Centric, let's talk about the Marketing's evolution.
Come and talk with our MBA students about their school experience.