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MBA Lectern: Prof. Zhang Li on MarCom and ChatGPT / MBA Info-Session

Jul 15-2023   



Event Information

Topic: MarCom and Thoughts on ChatGPT-Microsoft’s AI Program / MBA Info-Session

Time: 10:00-12:00, July 15 (Saturday), 2023

Venue: The NSD (live streaming available)

Language: Chinese

 

Agenda:

10:00-10:30 Introduction of MBA programs at NSD

10:30-11:30 Lecture: MarCom and Thoughts on ChatGPT-Microsoft’s AI Program

11:30-11:45 Lecture Q&A

11:45-12:00 MBA application Q&A

 

About Lecturer

Prof. Zhang Li is NSD Professor of Marketing Management and its Academic Director of MBA programs. Having received his doctorate degree from Ohio State University, he taught at University of Missouri at Columbia as Assistant Professor in Tenure-Track. Upon returning to China, he worked for a Hong Kong-based market research agency before joining Peking University. His research mainly focuses on marcom and consumer behavior, particularly brand extension and consumer cognitive modes (both taking consumer perspectives as the starting point), as well as the relationships between members of marketing channels. He has published a number of papers in Chinese and international journals.

 

Prof. Zhang has taught at dozens of business schools in the US, Europe and Asia and undertaken consulting projects for nearly 100 companies in pharmaceutical, automobile, petrochemical, banking, high-tech and the internet industries.

MBA Lectern: Prof. Zhang Li on MarCom and ChatGPT / MBA Info-Session

Jul 15-2023   



Event Information

Topic: MarCom and Thoughts on ChatGPT-Microsoft’s AI Program / MBA Info-Session

Time: 10:00-12:00, July 15 (Saturday), 2023

Venue: The NSD (live streaming available)

Language: Chinese

 

Agenda:

10:00-10:30 Introduction of MBA programs at NSD

10:30-11:30 Lecture: MarCom and Thoughts on ChatGPT-Microsoft’s AI Program

11:30-11:45 Lecture Q&A

11:45-12:00 MBA application Q&A

 

About Lecturer

Prof. Zhang Li is NSD Professor of Marketing Management and its Academic Director of MBA programs. Having received his doctorate degree from Ohio State University, he taught at University of Missouri at Columbia as Assistant Professor in Tenure-Track. Upon returning to China, he worked for a Hong Kong-based market research agency before joining Peking University. His research mainly focuses on marcom and consumer behavior, particularly brand extension and consumer cognitive modes (both taking consumer perspectives as the starting point), as well as the relationships between members of marketing channels. He has published a number of papers in Chinese and international journals.

 

Prof. Zhang has taught at dozens of business schools in the US, Europe and Asia and undertaken consulting projects for nearly 100 companies in pharmaceutical, automobile, petrochemical, banking, high-tech and the internet industries.