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MBA Lectern: Prof. Zhang Li on Marketing’s Evolution and Transformation / MBA Info-Session

Mar 16-2024   



Event Information

Time: 14:00-16:00, March 16 (Saturday), 2024

Venue: National School of Development (online streaming available)

Agenda:

14:00-14:30 Introduction of MBA programs at NSD

14:30-15:30 Lecture: From Precision to Stickiness, from Product to Experience – Marketing’s Evolution and Transformation

15:30-15:45 Lecture Q&A

15:45-16:00 MBA application Q&A

Sign up here

About Lecturer

Prof. Zhang Li is NSD Professor of Marketing Management and its Academic Director of MBA programs. Having received his doctorate degree from Ohio State University, he taught at the University of Missouri at Columbia as Assistant Professor in Tenure-Track. Upon returning to China, he worked for a Hong Kong-based market research agency before joining Peking University. His research mainly focuses on marcom and consumer behavior, particularly brand extension and consumer cognitive modes (both from consumers’ perspective), as well as relations between members of marketing channels. He has published a number of papers in Chinese and international journals.

 

Prof. Zhang has taught at dozens of business schools in the US, Europe and Asia and undertaken consulting projects for nearly 100 companies, including Pfizer, Novartis, Novo Nordisk, Bayer, Merck, GSK, FAW Group, FAW Jie Fang, BMW China, Audi, Mercedes-Benz, Shanghai General Motors Buick, SANY Group, China National Petroleum Corporation, China National Chemical Corporation, Dupont Pioneer, China Merchants Securities, Everbright Securities, Industrial and Commercial Bank of China, Bank of China, Vanke, Swire Group, Sanyuan Dairy, COFCO, PICC, Pingan Insurance, GlobalSources, Ogilvy China, Siemens China, Intel China, Lenovo Group, China Mobile, JD Group, Xiao Mi, and Amway China.

 

 

MBA Lectern: Prof. Zhang Li on Marketing’s Evolution and Transformation / MBA Info-Session

Mar 16-2024   



Event Information

Time: 14:00-16:00, March 16 (Saturday), 2024

Venue: National School of Development (online streaming available)

Agenda:

14:00-14:30 Introduction of MBA programs at NSD

14:30-15:30 Lecture: From Precision to Stickiness, from Product to Experience – Marketing’s Evolution and Transformation

15:30-15:45 Lecture Q&A

15:45-16:00 MBA application Q&A

Sign up here

About Lecturer

Prof. Zhang Li is NSD Professor of Marketing Management and its Academic Director of MBA programs. Having received his doctorate degree from Ohio State University, he taught at the University of Missouri at Columbia as Assistant Professor in Tenure-Track. Upon returning to China, he worked for a Hong Kong-based market research agency before joining Peking University. His research mainly focuses on marcom and consumer behavior, particularly brand extension and consumer cognitive modes (both from consumers’ perspective), as well as relations between members of marketing channels. He has published a number of papers in Chinese and international journals.

 

Prof. Zhang has taught at dozens of business schools in the US, Europe and Asia and undertaken consulting projects for nearly 100 companies, including Pfizer, Novartis, Novo Nordisk, Bayer, Merck, GSK, FAW Group, FAW Jie Fang, BMW China, Audi, Mercedes-Benz, Shanghai General Motors Buick, SANY Group, China National Petroleum Corporation, China National Chemical Corporation, Dupont Pioneer, China Merchants Securities, Everbright Securities, Industrial and Commercial Bank of China, Bank of China, Vanke, Swire Group, Sanyuan Dairy, COFCO, PICC, Pingan Insurance, GlobalSources, Ogilvy China, Siemens China, Intel China, Lenovo Group, China Mobile, JD Group, Xiao Mi, and Amway China.