Matchmakers of the Digital Age: AI as the New Frontier in Marketing & MBA Info Session

Apr 13-2024   

Time: 18:30-20:30, April 13 (Sat.), 2024（Beijing Time）

Format: Online & Offline at PKU NSD Campus

Open to: BiMBA MBA students, Alumni, Friends and Candidates

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Agenda:

18:30-19:00 MBA Programme Introduction (in Chinese)

19:00-20:00 Taster Lecture by Professor Yiting Deng: Matchmakers of the Digital Age: AI as the New Frontier in Marketing (in English)

20:00-20:30 Q&A 

Speaker:

Yiting Deng is an Associate Professor of Marketing & Analytics at the UCL School of Management, University College London. Prior to joining UCL, she was an Assistant Professor at the University of Notre Dame’s Mendoza College of Business. She received her PhD in Marketing and MS in Statistics from Duke University. She also holds Bachelor’s degrees in Economics and Statistics and a Master’s degree in Economics from Peking University.

Prof. Deng’s research interests are primarily in digital platforms and advertising. She is currently Associated Editor for the journal Service Science. Her research has been published in leading academic journals such as Marketing Science, Management Science, Journal of Marketing Research, Production and Operations Management, Journal of Operations Management, amont others. Her work on advertising targeting was a finalist for the Weitz-Winer-O’Dell award, the Don Lehmann Award, and the Robert D. Buzzell MSI Best Paper Award. Yiting was named one of Poets & Quants World’s Best 40-under-40 Business School Professors of 2022.

In her spare time, Prof. Deng enjoys running and takes part in Marathons. She earned the Six Star Medal at the 2023 Tokyo Marathon.