DENG Yiting
Assistant professor
Marketing Science
Biography
Yiting Deng is Assistant Professor of Marketing at the UCL School of Management at University College London (UCL). Her research focuses on marketing analytics and digital marketing, with particular interests in digital advertising targeting, advertising effectiveness and two-sided markets. Her research has been published in leading academic journals such as Marketing Science, Journal of Marketing Research, and Statistical Science.
Prof. Deng holds Ph.D. in Marketing and MS in Statistics from Duke University. She also holds Bachelor’s degrees in Economics and Statistics and a Master’s degree in Economics from Peking University. Before joining UCL, she was Assistant Professor of Marketing at the Mendoza College of Business, University of Notre Dame.
