FACULTY & RESEARCH



Home FACULTY & RESEARCH Faculty Directory BY PROGRAMMES Peking University-Vlerick MBA

ZHANG Li

Dr. Lee Zhang
Professor of Marketing, Associate Dean of National School of
Development, Peking University, Dean of BiMBA.

 

Dr. Zhang holds a Ph.D. in Retailing and International Business from The Ohio State University and a M.S. in Commodity Sciences from Renmin University of China. He got his B.S. in Textiles Science from Tianjin Polytechnic University in 1989. Dr. Zhang’s main research interests include Distribution Channel, Consumer Behavior, and E-Commerce. His publications appear in a number of renowned journals, such as Journal of Marketing Science, Business Study, Managemnet Sciences, Journal of Consumer Marketing, etc.

 

Teaching Courses

EMBA and MBA： Marketing in China、Marketing Management

Research fields:marketing management, consumer behavior, brand extension and consumer perception models

 

Educational Background

1）Doctoral Degree: 1996-1999, Major: Retail Management and International Business，Human Ecology College and Fisher Business School, The Ohio State University

Doctoral Thesis: The Distribution Channel for Foreign Brand Apparel Products in China and Power Theory

2）First-Year Ph.D. Student, 1995-1996

Major: Retail Management and Consumer Behavior, Consumer and Industrial Service Department, The University of Tennessee at Knoxville

3）Master Degree: 1992-1995, Major: Commodity Sciences, Remin University of China

4）Bachelor Degree: 1985-1989, Major: Textile Sciences and Engineering, Tianjin Polytechnic University

 

Professional Experience

1)Professor, Accociate Dean, National School of Development, Beijing International MBA,Peking University, 2008-present

2) Associate Professor, China Center for Economic Research, Beijing International MBA, Peking University, 2003-2008

3) Senior Manager and Consultant, Asian-Info Research Company, Hong Kong and Beijing, China, 2001-2002

4) Assistant Professor（tenure track）：E-Commerce Research Group, Human Ecology College, University of Missouri at Columbia, U.S.A.,1999-2000

 

Academic Publications

Zhu, Z, W & Zhang, L(2013), Self-construal and the Impacts on Brand ExtensionEvaluation[J], Soft Sciences, 27(3).

 

Wu, C, Zhang, L., Zhen Y. H. & Du, X. M., (2012), The Impact of Consumers’ Regulatory Focus on Brand Extension Evaluation: The Moderating Roles of Brand Type and the Fit between the Brand and Extension Product[J]. Nankai Management Review, 15(6), 51-61.

 

Du, X. M. & Zhang, L. (2011). The Impacts of An Additional Hedonic/Utilitarian Goal on the Evaluation of the Preference of Means (in Chinese) [J]. Journal of Marketing

Science, 7(3), 59-84.

 

Zhang, L., Zheng,Y. H., & Wu, C. (2011). The Impact of Consumers’ Regulatory Focus on Brand Extension Evaluations (in Chinese) [J]. Journal of Marketing Science, 7(1), 15-34.

 

Wu, C., Zhang, L., & Du, X. M. (2010). The Effect of Manipulating Category Width on Consumers’ Evaluation on Brand Extension (in Chinese) [J]. Journal of Marketing Science, 6(4)，61-78.

 

Ma, J. J., Zhang, S., & Zhang, L. (2009). The Compatibility of Consumer Regulatory Focus, Task and Product Preference, and the Effects of Brand Information (in Chinese) [J]. Journal of Marketing Science,5(1), 13-26.

 

Zhang, L. (2008): How to Review Literature (in Chinese) [M]. Beijing: Science Press.

 

Ma, J. J., Ma, X. X., & Zhang, L. (in Chinese) (2008). Preference Asymmetry between Utilitarian and Hedonic Products in Acquisition and Forfeiture: Compact Disc versus Music CD [J]. Journal of Marketing Science, 4(1), 87-107.

 

Zhang, L. (2008). The Core of Marketing Management. Sales and Management (in Chinese) [J], 64, 12-15.

 

Zhang, Y. & Zhang, L. (2008). Why BMW Is the Focus by Media, Sales and Management (in Chinese) [J], 64, 96-97.

 

Zhang, L. (2008). We Need More Consumer Behavior Research in China. Sales and Management (in Chinese) [J], 63, 60-62.

 

Zhang, L., Lin, S., & Fan, T. (2008). The Antecedents of Image Transfer: An Empirical Study of Event Sponsorship [C]. In Agela Y. Lee & Dilip Soman (eds). Advances in Consumers

Research, 35.

 

Ma, J., Zhang, L., & Ma, X. (2007). Affect without cognition [C]. In Gavan Fitzsimons and Vicki Morwitz (eds.) Advances in Consumer Research, 34, 389-391.

 

Zhang, L., Lin S., & Fan, T. T. (2007). The Antecedents of Brand Image Transfer in Event Sponsorship: An Empirical Study (in Chinese) [J]. Management World, 166, 84－93.

 

Zhang, L. (2007). Developing Long-Term Distribution Channel Partnership: An Empirical Study of Distributors’ Commitment (in Chinese) [J]. Journal of Marketing Science, 3(3), 13－30.

 

Zhang, L., Fan, T. T. & Wang, W. B. (2007). Percentage or Dollar Amount: Effects of Discount Presentation on Price Perception (in Chinese) [J]. Nankai Business Review, 10(3), 19-28.

 

Zhang, L. (2007). Price-Matching Refund Policy and Store Overall Price Image (in Chinese) [J]. Business Study, 363, 112-117.

 

Zhang, L. (2007). Applicability of Fishbein Model and Impacts of Acculturation: A Study of Foreign-brand Mobile Phone Buying Intentions (in Chinese) [J]. Managemnet Sciences, 20(1), 30-37.

 

Zhang, L. (2006). Why Does Long-tail Say. Finance and Economics (in Chinese) [J]. 26, 128.

 

Zhang, L. & Ma, J. J. (2006). Consumption Experience, Cultural Meaning and Fishbein Model (in Chinese) [J]. Journal of Marketing Science, 2(3),30-43.

 

Zhang, L. (2006). Impacts of Retailers’ Price Discount Policies on Store Price Image (in Chinese) [J]. Business Economics and Management, 175, 25-31.

 

Zhang, L. (2006). The Implications of Web Users’ Off-line Shopping Behaviors on Online Shopping Behaviors (in Chinese) [J]. Management Sciences, 19(2), 13-21.

 

Zhang, L. & Dickson, M. (2004). Power Theory and the Distribution Channel for Imported Apparel Products in China (in Chinese) [J]. Nankai Business Review, 7(4), 44－50.

 

Dickson, M.A., Lennon, S.J., Montalto, C.P., Shen, D., & Zhang, L. (2004). Chinese consumer market segments for foreign apparel products [J]. Journal of Consumer Marketing, 21(5), 301-317.

 

Dickson, M & Zhang, L. (2004). Supplier-Retailer relationships in China’s distribution channel for foreign brand apparel [J]. Journal of Fashion Marketing and Management, 8(2), 201-220.

 

Zhang, L. (2003). China’s Retail Industry Needs Detail and Patience. Journal of Business School (in Chinese) [J], 2003, (5), 28-29.

 

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2003). Cultural influences on consumers intentions to purchase apparel: Test and extension of the Fishbein Behavioral Intentional Model [J]. Clothing and Textiles Research Journal, 21(2), 89-99.

 

Zhang, L., Dickson, M, & Lennon, S. (2002). The distribution channel for foreign brand apparel in China: Structure, government’s role, and problems [J]. Clothing and Textiles Research

Journal, 20(3), 167-180.

 

Shen, D., Lennon, S., Dickson, M. A., Montalto, C., & Zhang, L. (2002). Chinese consumers' attitudes toward U.S.- and PRC-made clothing: From a cultural perspective [J]. Family and Consumer Sciences Research Journal, 31 (1), 19-49.

 

Zhang, L., & Dickson, M. (2000). Changes in China’s tariff policy: Opportunity for U.S. exports? ITAA Proceedings (pp.132), Monument CO: ITAA, Inc.

 

Shen, D., Dickson, M., Lennon, S., & Zhang, L. (1999). Chinese consumers’ attitudes toward US-made clothing. ITAA Proceedings (pp.250). Monument CO: ITAA, Inc.

 

Zhang, L., & Dickson, M. (1998). Apparel consumer stock-out behaviors. In N. Owens (Ed.), ITAA Proceedings (pp. 81), Monument CO: ITAA, Inc.

 

Lennon, S., & Zhang, L. (1998). Ethnicity of fashion models: An empirical study of the Implicit Personality Theory. ITAA Proceedings (pp.57), Monument CO: ITAA, Inc.

 

BY PROGRAMMES

ZHANG Li

Dr. Lee Zhang
Professor of Marketing, Associate Dean of National School of
Development, Peking University, Dean of BiMBA.

 

Dr. Zhang holds a Ph.D. in Retailing and International Business from The Ohio State University and a M.S. in Commodity Sciences from Renmin University of China. He got his B.S. in Textiles Science from Tianjin Polytechnic University in 1989. Dr. Zhang’s main research interests include Distribution Channel, Consumer Behavior, and E-Commerce. His publications appear in a number of renowned journals, such as Journal of Marketing Science, Business Study, Managemnet Sciences, Journal of Consumer Marketing, etc.

 

Teaching Courses

EMBA and MBA： Marketing in China、Marketing Management

Research fields:marketing management, consumer behavior, brand extension and consumer perception models

 

Educational Background

1）Doctoral Degree: 1996-1999, Major: Retail Management and International Business，Human Ecology College and Fisher Business School, The Ohio State University

Doctoral Thesis: The Distribution Channel for Foreign Brand Apparel Products in China and Power Theory

2）First-Year Ph.D. Student, 1995-1996

Major: Retail Management and Consumer Behavior, Consumer and Industrial Service Department, The University of Tennessee at Knoxville

3）Master Degree: 1992-1995, Major: Commodity Sciences, Remin University of China

4）Bachelor Degree: 1985-1989, Major: Textile Sciences and Engineering, Tianjin Polytechnic University

 

Professional Experience

1)Professor, Accociate Dean, National School of Development, Beijing International MBA,Peking University, 2008-present

2) Associate Professor, China Center for Economic Research, Beijing International MBA, Peking University, 2003-2008

3) Senior Manager and Consultant, Asian-Info Research Company, Hong Kong and Beijing, China, 2001-2002

4) Assistant Professor（tenure track）：E-Commerce Research Group, Human Ecology College, University of Missouri at Columbia, U.S.A.,1999-2000

 

Academic Publications

Zhu, Z, W & Zhang, L(2013), Self-construal and the Impacts on Brand ExtensionEvaluation[J], Soft Sciences, 27(3).

 

Wu, C, Zhang, L., Zhen Y. H. & Du, X. M., (2012), The Impact of Consumers’ Regulatory Focus on Brand Extension Evaluation: The Moderating Roles of Brand Type and the Fit between the Brand and Extension Product[J]. Nankai Management Review, 15(6), 51-61.

 

Du, X. M. & Zhang, L. (2011). The Impacts of An Additional Hedonic/Utilitarian Goal on the Evaluation of the Preference of Means (in Chinese) [J]. Journal of Marketing

Science, 7(3), 59-84.

 

Zhang, L., Zheng,Y. H., & Wu, C. (2011). The Impact of Consumers’ Regulatory Focus on Brand Extension Evaluations (in Chinese) [J]. Journal of Marketing Science, 7(1), 15-34.

 

Wu, C., Zhang, L., & Du, X. M. (2010). The Effect of Manipulating Category Width on Consumers’ Evaluation on Brand Extension (in Chinese) [J]. Journal of Marketing Science, 6(4)，61-78.

 

Ma, J. J., Zhang, S., & Zhang, L. (2009). The Compatibility of Consumer Regulatory Focus, Task and Product Preference, and the Effects of Brand Information (in Chinese) [J]. Journal of Marketing Science,5(1), 13-26.

 

Zhang, L. (2008): How to Review Literature (in Chinese) [M]. Beijing: Science Press.

 

Ma, J. J., Ma, X. X., & Zhang, L. (in Chinese) (2008). Preference Asymmetry between Utilitarian and Hedonic Products in Acquisition and Forfeiture: Compact Disc versus Music CD [J]. Journal of Marketing Science, 4(1), 87-107.

 

Zhang, L. (2008). The Core of Marketing Management. Sales and Management (in Chinese) [J], 64, 12-15.

 

Zhang, Y. & Zhang, L. (2008). Why BMW Is the Focus by Media, Sales and Management (in Chinese) [J], 64, 96-97.

 

Zhang, L. (2008). We Need More Consumer Behavior Research in China. Sales and Management (in Chinese) [J], 63, 60-62.

 

Zhang, L., Lin, S., & Fan, T. (2008). The Antecedents of Image Transfer: An Empirical Study of Event Sponsorship [C]. In Agela Y. Lee & Dilip Soman (eds). Advances in Consumers

Research, 35.

 

Ma, J., Zhang, L., & Ma, X. (2007). Affect without cognition [C]. In Gavan Fitzsimons and Vicki Morwitz (eds.) Advances in Consumer Research, 34, 389-391.

 

Zhang, L., Lin S., & Fan, T. T. (2007). The Antecedents of Brand Image Transfer in Event Sponsorship: An Empirical Study (in Chinese) [J]. Management World, 166, 84－93.

 

Zhang, L. (2007). Developing Long-Term Distribution Channel Partnership: An Empirical Study of Distributors’ Commitment (in Chinese) [J]. Journal of Marketing Science, 3(3), 13－30.

 

Zhang, L., Fan, T. T. & Wang, W. B. (2007). Percentage or Dollar Amount: Effects of Discount Presentation on Price Perception (in Chinese) [J]. Nankai Business Review, 10(3), 19-28.

 

Zhang, L. (2007). Price-Matching Refund Policy and Store Overall Price Image (in Chinese) [J]. Business Study, 363, 112-117.

 

Zhang, L. (2007). Applicability of Fishbein Model and Impacts of Acculturation: A Study of Foreign-brand Mobile Phone Buying Intentions (in Chinese) [J]. Managemnet Sciences, 20(1), 30-37.

 

Zhang, L. (2006). Why Does Long-tail Say. Finance and Economics (in Chinese) [J]. 26, 128.

 

Zhang, L. & Ma, J. J. (2006). Consumption Experience, Cultural Meaning and Fishbein Model (in Chinese) [J]. Journal of Marketing Science, 2(3),30-43.

 

Zhang, L. (2006). Impacts of Retailers’ Price Discount Policies on Store Price Image (in Chinese) [J]. Business Economics and Management, 175, 25-31.

 

Zhang, L. (2006). The Implications of Web Users’ Off-line Shopping Behaviors on Online Shopping Behaviors (in Chinese) [J]. Management Sciences, 19(2), 13-21.

 

Zhang, L. & Dickson, M. (2004). Power Theory and the Distribution Channel for Imported Apparel Products in China (in Chinese) [J]. Nankai Business Review, 7(4), 44－50.

 

Dickson, M.A., Lennon, S.J., Montalto, C.P., Shen, D., & Zhang, L. (2004). Chinese consumer market segments for foreign apparel products [J]. Journal of Consumer Marketing, 21(5), 301-317.

 

Dickson, M & Zhang, L. (2004). Supplier-Retailer relationships in China’s distribution channel for foreign brand apparel [J]. Journal of Fashion Marketing and Management, 8(2), 201-220.

 

Zhang, L. (2003). China’s Retail Industry Needs Detail and Patience. Journal of Business School (in Chinese) [J], 2003, (5), 28-29.

 

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2003). Cultural influences on consumers intentions to purchase apparel: Test and extension of the Fishbein Behavioral Intentional Model [J]. Clothing and Textiles Research Journal, 21(2), 89-99.

 

Zhang, L., Dickson, M, & Lennon, S. (2002). The distribution channel for foreign brand apparel in China: Structure, government’s role, and problems [J]. Clothing and Textiles Research

Journal, 20(3), 167-180.

 

Shen, D., Lennon, S., Dickson, M. A., Montalto, C., & Zhang, L. (2002). Chinese consumers' attitudes toward U.S.- and PRC-made clothing: From a cultural perspective [J]. Family and Consumer Sciences Research Journal, 31 (1), 19-49.

 

Zhang, L., & Dickson, M. (2000). Changes in China’s tariff policy: Opportunity for U.S. exports? ITAA Proceedings (pp.132), Monument CO: ITAA, Inc.

 

Shen, D., Dickson, M., Lennon, S., & Zhang, L. (1999). Chinese consumers’ attitudes toward US-made clothing. ITAA Proceedings (pp.250). Monument CO: ITAA, Inc.

 

Zhang, L., & Dickson, M. (1998). Apparel consumer stock-out behaviors. In N. Owens (Ed.), ITAA Proceedings (pp. 81), Monument CO: ITAA, Inc.

 

Lennon, S., & Zhang, L. (1998). Ethnicity of fashion models: An empirical study of the Implicit Personality Theory. ITAA Proceedings (pp.57), Monument CO: ITAA, Inc.