FACULTY & RESEARCH



Home FACULTY & RESEARCH Faculty Directory BY PROGRAMMES Peking University-Vlerick MBA

NIEDERMEIER Keith

Visiting Professor
Marketing Management

Keith E. Niedermeier is currently a Clinical Professor of Marketing and the Director of the Consumer Marketing Workshop at the Kelley School of Business, Indiana University.  He was the Director of the Undergraduate Marketing Program and an Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania for 16 years. He also spent five years as an Assistant Professor of Marketing at Penn State University. Additionally, Keith is a recurring Visiting Professor at the Peking University, Beijing International MBA program. Keith received his Ph.D. in Social Psychology from Michigan State University. Before going into academics, he worked in advertising and marketing communications at a large Midwest firm focusing on the automotive industry and business-to-business marketing.

 

Dr. Niedermeier’s research focuses on consumer decision-making. His specific interests include branding, retail, investor psychology, and marketing in China. Dr. Niedermeier’s research has been published in the Journal of Public Policy & Marketing, Journal of Personality and Social Psychology, Journal of Research in Interactive Marketing, Journal of Applied Social Psychology, Psychology and Marketing , as well as several other journals and conferences proceedings. He is also the co-author of two books: Marketing for Financial Advisors and Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences

 

Dr. Niedermeier has taught Introductory Marketing, Consumer Behavior, Advertising Management, and Marketing Strategy at the undergraduate, MBA, and Executive MBA levels. He is recognized as an outstanding teacher, twice receiving the Wharton Excellence in Teaching Award, the Wharton MBA Excellence in Teaching Award, and the Whitney Award for outstanding undergraduate teaching. His other honors include the American Marketing Association/Hugh G. Wales Outstanding Faculty Advisor Award, the American Marketing Association Faculty Advisor Lifetime Achievement Award, and the Thomas C. Kinnear/Journal of Public Policy & Marketing Award. Dr. Niedermeier has consulted and taught specialized executive education sessions to firms such as Citi, Merrill Lynch/Bank of America, KPMG, AXA/Equitable, UBS, Comcast, GlaxoSmithKline, Sanofi, Pfizer, Zillow and Google.

 

CV

BY PROGRAMMES

NIEDERMEIER Keith

Visiting Professor
Marketing Management

Keith E. Niedermeier is currently a Clinical Professor of Marketing and the Director of the Consumer Marketing Workshop at the Kelley School of Business, Indiana University.  He was the Director of the Undergraduate Marketing Program and an Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania for 16 years. He also spent five years as an Assistant Professor of Marketing at Penn State University. Additionally, Keith is a recurring Visiting Professor at the Peking University, Beijing International MBA program. Keith received his Ph.D. in Social Psychology from Michigan State University. Before going into academics, he worked in advertising and marketing communications at a large Midwest firm focusing on the automotive industry and business-to-business marketing.

 

Dr. Niedermeier’s research focuses on consumer decision-making. His specific interests include branding, retail, investor psychology, and marketing in China. Dr. Niedermeier’s research has been published in the Journal of Public Policy & Marketing, Journal of Personality and Social Psychology, Journal of Research in Interactive Marketing, Journal of Applied Social Psychology, Psychology and Marketing , as well as several other journals and conferences proceedings. He is also the co-author of two books: Marketing for Financial Advisors and Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences

 

Dr. Niedermeier has taught Introductory Marketing, Consumer Behavior, Advertising Management, and Marketing Strategy at the undergraduate, MBA, and Executive MBA levels. He is recognized as an outstanding teacher, twice receiving the Wharton Excellence in Teaching Award, the Wharton MBA Excellence in Teaching Award, and the Whitney Award for outstanding undergraduate teaching. His other honors include the American Marketing Association/Hugh G. Wales Outstanding Faculty Advisor Award, the American Marketing Association Faculty Advisor Lifetime Achievement Award, and the Thomas C. Kinnear/Journal of Public Policy & Marketing Award. Dr. Niedermeier has consulted and taught specialized executive education sessions to firms such as Citi, Merrill Lynch/Bank of America, KPMG, AXA/Equitable, UBS, Comcast, GlaxoSmithKline, Sanofi, Pfizer, Zillow and Google.

 

CV