GONG Yuzhen
Professor, Associate Dean and Academic Director of EMBA Program of
BiMBA, National School of Development, Peking University
Education
Ph.D. , Chinese Academy of Military Sciences, 2000
M.A. , Beijing Normal University, 1994
B.A., Qufu Normal University, Shandong Province,1991
Professional Appointments
Visiting Scholar, East Asia Program, Cornell University, 2006, 2007
Professor, Beijing International MBA Program, Peking University, Dec 2011-Present
Associate Professor, Beijing International MBA Program, Peking University, Dec 2004 – Dec 2011
Associate Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, Dec 2003 - Dec 2004
Assistant Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, July 1994 - Dec 2003
Main Research Interests
Sun Tzu’s Art of War
Leadership and Competitive Strategy under Uncertain Environment
National Development Strategy of the Great Powers
Strategic Culture and Strategic Behavior
Main Courses Taught
Competition Strategy and Executive Ability(EMBA&MBA)
Leadership and Competitive Strategy under Uncertain Environment (EMBA)
National Development Strategy of the Great Powers (Bachelor, Double Major in Economics Program)
Leadership in Chinese Traditional Culture (EDP)
Selected Publications
Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Mirae N Culture Group Co., Ltd Book-folio, Seoul, 2011
Yuzhen Gong, The Way of Winning, Sun Tzu’s Competitive Thoughts, Hong Kong Open Page Publishing Co., Ltd, Hong Kong, 2011
Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Peking University Press, Beijing, 2010
Yuzhen Gong, The Seven Leadership Principles of Zeng Guofan , Peking University Press, Beijing, 2004, 2007
Yuzhen Gong, An Analysis of Chinese Strategic Culture, Military Science Press, Beijing, 2002
Yuzhen Gong, Haijun Zhao, Chinese Masters of War and Military Theory, PLA Press,
Beijing, 1997
Mingyong Pi, Yuzhen Gong, Modern World Military History, Chinese Broadcast & Television Press, 1996