GONG Yuzhen

Professor, Associate Dean and Academic Director of EMBA Program of
BiMBA, National School of Development, Peking University

 

Education

Ph.D. , Chinese Academy of Military Sciences, 2000

M.A. , Beijing Normal University, 1994

B.A., Qufu Normal University, Shandong Province,1991

 

Professional Appointments

Visiting Scholar, East Asia Program, Cornell University, 2006, 2007

Professor, Beijing International MBA Program, Peking University, Dec 2011-Present

Associate Professor, Beijing International MBA Program, Peking University, Dec 2004 – Dec 2011

Associate Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, Dec 2003 - Dec 2004

Assistant Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, July 1994 - Dec 2003

 

Main Research Interests

Sun Tzu’s Art of War

Leadership and Competitive Strategy under Uncertain Environment

National Development Strategy of the Great Powers

Strategic Culture and Strategic Behavior

 

Main Courses Taught

Competition Strategy and Executive Ability(EMBA&MBA)

Leadership and Competitive Strategy under Uncertain Environment (EMBA)

National Development Strategy of the Great Powers (Bachelor, Double Major in Economics Program)

Leadership in Chinese Traditional Culture  (EDP)

 

Selected Publications

Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Mirae N Culture Group  Co., Ltd  Book-folio, Seoul, 2011

Yuzhen Gong, The Way of Winning, Sun Tzu’s Competitive Thoughts, Hong Kong Open Page Publishing Co., Ltd,  Hong Kong, 2011

Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Peking University Press, Beijing, 2010

Yuzhen Gong, The Seven Leadership Principles of Zeng Guofan , Peking University Press, Beijing, 2004, 2007

Yuzhen Gong, An Analysis of Chinese Strategic Culture, Military Science Press, Beijing, 2002

Yuzhen Gong, Haijun Zhao, Chinese Masters of War and Military Theory, PLA Press,

Beijing, 1997

Mingyong Pi, Yuzhen Gong, Modern World Military History, Chinese Broadcast & Television Press, 1996

 

BY INTEREST

GONG Yuzhen

Professor, Associate Dean and Academic Director of EMBA Program of
BiMBA, National School of Development, Peking University

 

Education

Ph.D. , Chinese Academy of Military Sciences, 2000

M.A. , Beijing Normal University, 1994

B.A., Qufu Normal University, Shandong Province,1991

 

Professional Appointments

Visiting Scholar, East Asia Program, Cornell University, 2006, 2007

Professor, Beijing International MBA Program, Peking University, Dec 2011-Present

Associate Professor, Beijing International MBA Program, Peking University, Dec 2004 – Dec 2011

Associate Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, Dec 2003 - Dec 2004

Assistant Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, July 1994 - Dec 2003

 

Main Research Interests

Sun Tzu’s Art of War

Leadership and Competitive Strategy under Uncertain Environment

National Development Strategy of the Great Powers

Strategic Culture and Strategic Behavior

 

Main Courses Taught

Competition Strategy and Executive Ability(EMBA&MBA)

Leadership and Competitive Strategy under Uncertain Environment (EMBA)

National Development Strategy of the Great Powers (Bachelor, Double Major in Economics Program)

Leadership in Chinese Traditional Culture  (EDP)

 

Selected Publications

Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Mirae N Culture Group  Co., Ltd  Book-folio, Seoul, 2011

Yuzhen Gong, The Way of Winning, Sun Tzu’s Competitive Thoughts, Hong Kong Open Page Publishing Co., Ltd,  Hong Kong, 2011

Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Peking University Press, Beijing, 2010

Yuzhen Gong, The Seven Leadership Principles of Zeng Guofan , Peking University Press, Beijing, 2004, 2007

Yuzhen Gong, An Analysis of Chinese Strategic Culture, Military Science Press, Beijing, 2002

Yuzhen Gong, Haijun Zhao, Chinese Masters of War and Military Theory, PLA Press,

Beijing, 1997

Mingyong Pi, Yuzhen Gong, Modern World Military History, Chinese Broadcast & Television Press, 1996