MBA Student Ambassadors: Build Your Moat
Jul 11-2020
PR and marketing are two distinctly different yet mutually supplementary functions that are both indispensable and critical for companies to communicate and expand influences. But what exactly is PR? In what ways does it differ from marketing? How can companies and brands make their communications more appealing in digital age? What is the scope for the application of PR and how should start-ups make use of PR? On July 11th, some MBA student ambassadors and alumni of the NSD will share their thoughts on how to build the moat from 0 to 1 for corporate communications.
The guest speakers all hail from the marketing and communications sector:
Ms. Meng Shan, PKU-Vlerick part-time MBA Class of 2019, currently President Assistant of a high-tech start-up platform;
Ms. Mu Dan, PKU-UCL part-time MBA Class of 2018, Global Video Producer, Amazon;
Mr. Ren Chong, PKU-Vlerick part-time MBA Class of 2015, Founder of Beijing Zhi Shang Li He Consulting;
Ms. Wang Ying, PKU-UCL part-time MBA Class of 2019, Director, China Central Television (CCTV);
Ms. Zhang Xinglu, PKU-Vlerick part-time MBA 2019, General Manager for branding and PR, Beijing Megvii.
Fancy pursuing an MBA with the NSD? Now is the time to catch the last train. You might also want to know that we are offering more scholarships this year to encourage and support aspiring professionals from all industries and regions. In fact, up to 70% of all full-time students and 30% of part-timers will have access to scholarships.
Date: 19:30-21:10, Saturday July 11th, 2020
Format: Online
Topics:
- How to deploy PR to build the moat for companies and brands in a fast-changing era?
- AI – Pushing the creative boundaries;
- Tips for PR novices working for start-ups;
- Career path of professionals in marketing and communication;
