PKU-Vlerick MBA Lecture: Strategy in Uncertainty

Jul 17-2021   

Strategy in Uncertainty – Moving beyond Traditional Strategy Frameworks

 

Date

Saturday, 17 July 2021

19:00 – 21:00

Location

Online

 

As companies are facing more and more dynamic and complex environments in which they have to make their strategic decisions, the applicability of traditional strategy concepts might be challenged. Companies might find it hard to anticipate the future and, therefore, find it harder to define strategies and to sustain their success. This session aims at highlighting how strategies can be developed to shape a company’s path to success, given the presence of dynamic, complex, or – simply speaking – uncertain environments. Beyond a better understanding of various environmental conditions, which might cause such difficulties, it will also illustrate specific tools to overcome those obstacles.

BiMBA of National School of Development at Peking University invites you to join us for a lecture in strategy. Prof. Martin Weiss from BiMBA’s partner school Vlerick Business School will give his understanding of the strategy in uncertainty.

 

Agenda

19:00-19:15  MBA Programme Introduction

19:15-20:00 Lecture: Strategy in Uncertainty

20:00-20:20  Q & A

20:20-21:00  Networking

 

About the Speaker

 

Prof. Dr. Martin Weiss

 

 

Martin Weiss is a Professor of Strategy at Vlerick Business School and the Program Director of the Fulltime MBA programme. Before joining Vlerick Business School, he was an Assistant Professor at the Chair of Management at the University of Erlangen-Nuremberg, where he also obtained his PhD. Before his academic career, he was working as a strategy consultant for firms such as Roland Berger and McKinsey. Ever since he joined academia, he has been working together with companies around the globe as trainer and coach in the areas of strategy, financial management, and consulting skills. In his research, he focuses on corporate level strategies and on developing strategies in uncertainty.

 

Teaching portfolio: Business and Corporate Strategy, Behavioral Strategy, Finance and Performance Management, Consulting Skills, Communication Skills

 

Registration

To join, please reserve a ticket for yourself and any guests you wish to bring with you before 23:59 on Friday 16 July 2021.

 

Open to

BiMBA MBA students, Alumni, Friends and Candidates

 

Cost

Free