MBA Forum: Prof. Zhang Li on Digital Marketing
Oct 16-2021
Topic: Customer Channeling Costs, Customer Experience, and Digital Drivers: Knowledge System, Underlying Logic and Marketing Practices / MBA Info Session
Time: 14:00-16:00, October 16th (Saturday), 2021
Venue: Cheng Ze Garden, NSD
Live Streaming available
Language: Chinese
Agenda:
14:00-14:30 Introduction of MBA programs at NSD
14:30-15:30 Lecture by Prof. Zhang Li: Customer Channeling Costs, Customer Experience, and Digital Drivers: Knowledge System, Underlying Logic and Marketing Practices
15:30-15:45 Lecture Q&A
15:45-16:00 MBA application Q&A
About Lecturer
Prof. Zhang Li is the Fashu Endowed Chair Professor of the NSD and the Academic Director of the MBA programs at the NSD. He obtained his doctorate degree from the College of Business and College of Human Ecology at Ohio State University. Possessing ample business experience and profound academic accomplishment, Prof. Zhang mainly researches into consumer behavior, particularly brand extension viewed from consumers’ perspective, consumer cognitive modes, and the relationship between members of marketing channels. He has published a range of papers in Chinese and international journals.
Prof. Zhang has taught at or taken part in consulting projects for dozens of business schools in the US, Europe and Asia as well as nearly 100 companies in pharmaceutical, automobile, petrochemical, banking, high-tech and Internet industries.
About the National School of Development
With economics at its core, the NSD is a multi-disciplinary and comprehensive institute at Peking University. It’s formerly known as China Center for Economic Research, founded in 1994 by six doctors in economics, including Prof. Justin Lin Yifu, who had all returned from overseas study. The subsequent years saw the joining of more scholars and development in research and pedagogy, and in 2008 it was re-named the National School of Development.
The NSD prides itself on a strong faculty consisting of leading Chinese scholars in economics, management, political science, educational economics and demography, among others. Adhering to the PKU’s spirit of all-inclusiveness and harmony in diversity, the NSD spares no efforts to contribute to China’s advancement by being highly focused on China’s practical issues and committed to the fusion of academics and reality. In the course of over 20 years, the NSD has grown into a comprehensive institute with three major branches: pedagogy, research, and think tank, and is an integral part of PKU in its efforts to develop into a world-leading university.
MBA Programs at the NSD
BiMBA Business School at the NSD is the bellwether of business education in China. Founded in 1998 and operated by the NSD, BiMBA harnesses world-class business education resources while staying true to the humanity care of PKU. This is where east meets west and knowledge meets actions. As a forerunner and leader in Sino-foreign cooperative educational programs, BiMBA now offers two international MBA programs: PKU-UCL MBA and PKU-Vlerick MBA, both of which begin a new academic year every autumn.
About MBA Forum
The MBA Forum, set up by BiMBA Business School at the NSD in 2018, counts as its keystones the PKU spirit of accommodating different ideas and embracing diversity in unity, the NSD’s advantage as a business school housed in a think-tank, and the principle of fusing the East and the West and combining knowing with doing. Renowned scholars, experts and industry leaders of various spheres are invited to the forum to share and interact with startup entrepreneurs and managers, shedding light on the trends and patterns of China’s economic development, cutting-edge technology and business models, and bast practices for corporate sustainable development and the creation of shared values in new business contexts, thereby helping future business leaders to solve all sorts of management and practical problems.
