MBA Forum: Achieve Human Capital Gains through MBA Studies

Oct 22-2022   

MBA Forum: Achieve Human Capital Gains through MBA Studies

How to take advantage of MBA studies to improve your personal competence and achieve professional transformation? In this lecture, Prof. Zhang Li will combine marketing management with his own 20 years’ pedagogical experience to share his thoughts on MBA studies and help applicants have proper understanding about MBA education and make due preparations.

Topic: Achieve Human Capital Gains through MBA Studies / MBA Info Session

Time: 14:00-16:00, October 22, 2022 (Saturday)

Format: Online

Language: Chinese

Agenda:

14:00-14:30 Introduction of MBA programs at NSD

14:30-15:30 Lecture: How to Achieve Human Capital Gains through MBA Studies

15:30-15:45 Lecture Q&A

15:45-16:00 MBA application Q&A

About Lecturer

Prof. Zhang Li is Fashu Endowed Chair Professor of the NSD and Academic Director of MBA programs at the NSD. He obtained his doctorate degree from the College of Business and College of Human Ecology at Ohio State University. Possessing ample business experience and profound academic accomplishment, Prof. Zhang mainly researches into consumer behavior, particularly brand extension viewed from consumers’ perspective, consumer cognitive modes, and the relationship between members of marketing channels. He has published a range of papers in Chinese and international journals.

Prof. Zhang has taught at or taken part in consulting projects for dozens of business schools in the US, Europe and Asia as well as nearly 100 companies in pharmaceutical, automobile, petrochemical, banking, high-tech and Internet industries.