MBA Forum: The Marketing Revolution in the AI Era

Jul 17-2025   

Event Agenda

Theme: The Marketing Revolution in the AI Era

Date & Time: Thursday, July 17, 2025 | 19:00–21:00 (Beijing Time)

Venue: WeWork Wangjing International Business Center (N+P Meeting Room) 4F, Tower F, No. 9 Wangjing Street, Chaoyang District, Beijing Online participation option available.

Agenda:

19:00–19:20 Introduction to Peking University NSD BiMBA MBA Program Speaker:  Yu Bin Assistant Dean of BiMBA Business School, NSD, PKU Director of MBA Center & Career Development Office

19:20–20:20 Keynote: The Marketing Revolution in the AI Era Speaker:  Du Xiaomeng Assistant Research Fellow, NSD, PKU Deputy Director of Management Innovation Lab

20:20–21:00 Q&A and Networking Session

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