Making Ideas Seen – IP Expression in the Age of Short Videos  

Apr 11-2026   

Short videos have rewritten the rules of information dissemination and redefined the boundaries of "expression." As algorithms become the new distribution channels and the camera turns into a translator of ideas, everyone now has the chance to make their voice heard above the noise. In this edition of NSD BiMBA MBA Career Talk, we invite Mu Zi, an experienced content creator, to decode the secrets of IP expression in the age of short videos—from technical logic to creative mindset, and from growth hacking to lasting value. How can you make your ideas seen and your voice resonate? The answer may just lie in your next shot.

【Event Details】

Date & Time: Saturday, April 11, 2026 | 6:30 PM – 8:30 PM  

Location: Chengze Garden, National School of Development, Peking University (details will be shared upon registration approval)  

Agenda:  

6:30 PM – 6:40 PM | Opening & Introduction  

6:40 PM – 8:00 PM | Keynote: Making Ideas Seen – IP Expression in the Age of Short Videos  

8:00 PM – 8:30 PM | Q&A + Networking  

Cost: Free  

Click here or scan the QR code to register.  

【Speaker】  

Mu Zi – Renowned digital content creator with 7 years of experience in short-video production. Her Douyin account has over 400K followers, and she has trained more than 10,000 students in short-video creation. Former Video Director at a top MCN agency, where she successfully incubated five accounts with over 1 million followers and mentored 100+ video editors and content strategists. She is a recipient of the Douyin E-commerce Learning Center Silver Lion Award and serves on the standing committee of the Digital Visual Design & Presentation Committee under the China Society of Motion Picture and Television Engineers.