Chengze Business Forum: The Art of Viral Content and Marketing Trend Insights

Aug 01-2026   

The media landscape is undergoing profound transformation. AIGC is dramatically lowering the barriers to content production, algorithms are redefining how information is distributed, and short videos and live streaming are reshaping user attention and purchase decision paths. Many companies find themselves producing more fragmented content than ever, working harder yet achieving less, trapped in a cycle of busy futility. How can businesses move from a "content tactics" approach to a true "content strategy"? Can viral hits be replicated through a systematic, methodical framework? On August 1, 2026, the Peking University CMO Program invites a panel of distinguished guests to explore these questions together.

【Event Details】

Host: National School of Development, Peking University  

Organizers: Peking University CMO Program, MBA Center, Communications Center  

Date: August 1, 2026 (Saturday), 14:00–17:00  

Venue: Room 420, Chengze Garden, NSD, Peking University  

Agenda:

14:00–14:10 Opening remarks & program introduction by Zhao Ye, Director of the Peking University CMO Program  

14:10–15:40 Keynote: Rethinking the New Content Ecosystem in the Wake of Media Transformation, by Hei Niu, Lecturer at the Peking University CMO Program and Founder of Aipai Content Technology  

15:40–16:10 Alumni Sharing  

Su Zhi, Cohort 2 Alumnus, Peking University CMO Program, CEO of Beijing Wanshu Technology Co., Ltd.  

Shi Yao, Cohort 3 Alumna, Peking University CMO Program, MBA Center Manager at NSD  

16:10–16:30 Faculty Commentary by Du Xiaomeng, Mentor of the Peking University CMO Program, Associate Professor of Marketing at NSD, and Deputy Director of the Lab for Management Innovation  

16:30–16:55 Panel Discussion & Audience Q&A  

Moderator: Zhao Ye  

Panelists: Du Xiaomeng, Hei Niu, Su Zhi, Shi Yao  

16:55–17:00 Closing remarks

Admission: Free  

Scan the QR code below to register.