New book released: “Confucianism and Business Practices in China”

Apr 18-2013   

The newly published book by Tony Qian Liu, Director of International Programs at BiMBA, is targeted to foreigners who have an interest in understanding cultural issues behind the business practices in China. It connects business with culture, the present with the past, and the world with China. Tony has been giving culture related talks to foreign executives and business students for more than five years. 

Most foreigners experience a culture shock when they come to China for the first time. Things seem so different here. And it is hard to really understand the business practices in this country without appreciating its history and culture. 

As there is already so much literature on business practices in China, instead of telling you WHAT and HOW, this book is more focused on WHY. With better knowledge of the rationale behind the business practices in China, you can understand those practices better and make better decisions. By ushering you to Confucianism, the dominant school of thinking in Chinese history, this book can also help you to have better understanding of Chinese people and their way of thinking and behaving in general, and help you reduce your frustrations and anxieties in doing business in China. 


Advance Praise for the book： 
Tony Liu connects China’s rich Confucian culture, values and tradition with contemporary Chinese business behavior. He provides a context for business practices that can baffle the typical western executive and the concepts that will provide hours of productive conversation with Chinese business partners. A good read for aspiring and old China hands. 

– Michael Barbalas 
President, American Chamber of Commerce, China 

An effective business implementation must take local culture into consideration. I am excited to see variety of aspects of the traditional Chinese culture addressed in this book which unveils the complex link between culture and business. I totally agree with the author not to jump into quick generalizations and conclusions about business practices in another cultural setting, but to strive for effective implementation. 

- Daniel Shih, PhD 
Deputy Chairman of Stella International Holdings Limited 
Former President of Motorola China 
Former Chairman of PepsiCo China 

The book is published by China Financial and Economic Publishing House 
lvmei@cfeph.cn