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The Beauty of Prosperity - Grand celebration held for the 20th Anniversary of BiMBA Business School of the NSD at Peking University

May 05-2018   





A grand celebration for the 20th Anniversary of the BiMBA Business School of the National School of Development at Peking University (NSD) was held on May 5, 2018 at the Wangzhong Building square in Langrun Garden.




Teachers and guests who were present at this celebration included: Wang Yong (Deputy Director of the Office of International Relations, Peking University), Wang Tianbing (Deputy Dean of Graduate Studies, Peking University), Huang Junping (Director of the Office of Academic Degree, School of Graduate Studies, Peking University), Wang Xiaoyue (Director, Office of the Registrar, Peking University), Yao Yang (Dean of NSD), Huang Yiping (Deputy Dean of NSD), Zhang Jiali Deputy Dean of NSD), Zhang Fan (Co-Founder of NSD), Chen Chunhua (Dean of BiMBA), Yang Zhuang (Co-Dean of BiMBA), Liang Neng (first Dean of BiMBA from the Chinese joint venture party), Gong Yuzhen (Deputy Dean and Deputy Director of the Academic Committee of BiMBA), and Fan Baoqun (Assistant Dean of NSD and Executive Vice Dean of BiMBA); teachers of foreign joint venture schools and corporate guests included Stephen Freedman (Provost of Fordham University), Ellen Fahey-Smith (Assistant Vice President and Chief of Staff of Fordham University), Dirk Buyens (Director of the Open Executive Education Programmes at Vlerick Business School), Dr Michael Manlangit (Programme Director (International Programmes) at UCL School of Management), and Miao Tianxiang (Regional President for the Greater China Region, Pfizer).Alumni from the inaugural Class of 1998 to the latest Class of 2017 of the BiMBA Business School of NSD, spanning two decades comprising 20 graduating classes, as well as students from the current class attended the event, and witnessed the 20th birthday of BiMBA.




The event was jointly hosted by four alumni of the BiMBA Business School at NSD, namely Wu Xuesong, Yu Yi, Tian Zi and Su Ning.


The event, themed “The Beauty of Prosperity”, comprised three parts - “life”, “growth” and “beauty”. By way of piano recital, dance performances, songs, poetry recitals, and guest speeches, the historical milestones of BiMBA Business School was recounted, from the time when Justin Yifu Lin et al co-founded the School, to continued expansion by Hu Dayuan, Yang Zhuang et al, to the determined efforts by Zhang Li and Chen Chunhua to innovate. These expressed the good intentions of BiMBA’s partners, Fordham University (USA), Vlerick Business School (Belgium) and UCL School of Management (UK), to continue to work together with NSD to create a bright future for BiMBA. It is hoped that the “Once BiMBA, Always BiMBA” spirit and tradition would be handed down for generations to come by its many alumni.


Yao Yang, Dean of NSD: I hope that BiMBA people will “never stop learning and never graduate”


As a long-time Peking University (PKU) man, Yao Yang said PKU’s intricate links with the destiny of the entire nation, as well as PKU’s “freedom of thought and all-embracing” spirit moved him deeply. The BiMBA School was conceived in precisely such a university.Business education is now integral to NSD.High profile service, low profile conduct (of personal affairs), and national and family oriented sentiments have become the most outstanding characteristics of BiMBA people over the last two decades.




On behalf of NSD, Yao Yang thanked the team who founded BiMBA, and thanked the three joint venture partners - Fordham University, Vlerick Business School and UCL School of Management - for their strong support of the BiMBA program over the years.


Last but not least, he thanked all alumni. It was precisely because the alumni were so enthusiastic in giving back to their alma mater that the Alumni Foundation was able to raise more than RMB30 million. Going forward, the alumni will likely continue to give back to their alma mater in different ways. Meanwhile, NSD has launched an online learning platform, “Langrun Classroom”, to help its alumni to “never stop learning and never graduate”.


Liang Neng, the first BiMBA Dean from the Chinese joint venture party: “Soul of a manager who cultivates Langrun Garden”


Recounting the “fledgling days of passionate and burning enthusiasm”, Professor Liang Neng could recall the hive of activity and hardship that the School experienced in its initial phase, when “reporters wanted to conduct interviews, prospective students wanted to make inquiries, entities wanted to discuss collaboration, enterprises hoped to have training, classrooms awaited renovation, and staff needed to be hired quickly. There was never enough time, and staff shortage dogged every department”.As the first China-foreign joint venture program in Beijing, BiMBA continued to explore despite its lack of experience. The founding team was conscientious and performed to their utmost ability. The moving image of “learned scholars never lacking in Langrun Garden, and there were no illiterates here” is fixed for posterity.


“Soul of a manager who cultivates Langrun Garden” - he sincerely wished that all alumni become their ideal self, and also wished that BiMBA would have another 20 glorious years!





Yang Zhuang, Co-Dean of BiMBA: “The spirit of Peking University, socially-oriented sentiments, national development, and global vision”


What are the internal attributes of BiMBA?Professor Yang Zhuang, who has dedicated 20 years of his career to BiMBA, believed that PKU’s “freedom of thought and all-embracing” spirit, the historic mission of NSD driving social advancement and national development, as well as the philosophy of combining East-West learning and integrating knowledge and practice to nurture a person of talent are the internal attributes of BiMBA.


Students who argued with each other in the classroom, and who were passionate about public welfare outside the classroom left an indelible impression on him, so did foreign teachers who came to Beijing to teach during “SARS”. What was even more unforgettable were the teachers and colleagues who worked diligently with him for BiMBA.He sincerely hoped that BiMBA would continue to persevere and uphold the education philosophy of the “spirit of Peking University, socially-oriented sentiments, national development, and global vision”, and help nurture business leaders for society.




Dr Ellen Fahey-Smith, Assistant Vice President and Chief of Staff of Fordham University: With foresight, let us create a leading global education program together


Fordham University became the first joint venture partner of BiMBA in 1998, and worked together with China Center for Economic Research at Peking University (the predecessor of “National School of Development at Peking University”) to found the BiMBA program.Subsequently in 2010, the two parties jointly launched the MSGF (Master of Science in Global Finance) program, and then again in 2015, jointly offered the DPS



(Doctor of Professional Studies) program.


Dr Fahey-Smith said that it was precisely because of the vision and foresight of Justin Yifu Lin et al at Peking University as well as that of many world leaders that Fordham and PKU began their journey of collaboration, making BiMBA a world leading business education program.Fordham has excellent teaching staff, and was able to offer teaching programs according to student requirements. It has continued to innovate and will offer rich and rewarding courses to students.She hoped that Fordham and BiMBA would continue to work together to create better global education.


Dr Stephen Freedman: Provost of Fordham University: An evergreen friendship of 20 years


Dr Freedman said that the alumni jointly nurtured by Fordham and NSD now work in all professions and trades in China, and around the world, and play influential roles in world business. For years, Fordham and NSD had a joint vision, and that was to produce excellent students with clear goals, global vision, and the fortitude to dedicate their lives to society.





He thanked NSD for the confidence and respect it had for Fordham University over the last 20 years, and hoped that their tree of friendship would be evergreen as they continue to forge ahead together.



Dr Dirk Buyens, Director of the Open Executive Education Programmes at Vlerick Business School: Good schools beget good alumni, and good alumni beget good schools


Vlerick Business School is a leading European business school that began its joint venture with NSD in 2008. Having collaborated for a decade, the two parties have jointly nurtured many excellent business talent.Dr Buyens said that at 20, BiMBA has revealed “the beauty of prosperity”, and the imminent 21st year would see the beginning of its maturity.He hoped that the two parties would be able to strengthen their cooperation in the future, continue to excel and grow its alumni community.





Dr Michael Manlangit (Programme Director (International Programmes) at UCL School of Management: Working together to create a world class business school


PKU and University College London entered into a strategic partnership agreement in 2016, and in 2017, the first batch of students of the UCL-PKU MBA program enrolled.


Dr Manlangit said that the leading academic standing of the two schools was behind UCL’s decision to work with NSD, and latter's vision to continue to drive national advancement through policy research also moved UCL deeply.UCL hoped to work together with NSD to jointly expand the influence of the MBA program, and to make BiMBA a leading business school in China, and in the world.





Wang Yong, Deputy Director of the Office of International Relations, Peking University: BiMBA is a pioneer in China-foreign joint venture education programs in China


Wang Yong first congratulated BiMBA Business School on behalf of PKU’s Office of International Relations on the 20th anniversary of its founding.He said that the founding of BiMBA in 1998 set the stage for future China-foreign education programs. The ups and downs experienced over the last two decades had been nothing short of unusual, and he was proud of BiMBA’s achievements.He said that the Office of International Relations would continue to be attentive to the needs of BiMBA’s international students in the future, and would help resolve all the difficulties they face in coming to study in China in a practical way. At the same time, he wished that BiMBA would continue to improve over the next two decades.




Miao Tianxiang, Regional President for the Greater China Region, Pfizer: The BiMBA EDP program helps expert scholars become managers


EDP is a senior-level internal training program offered to enterprises by BiMBA.Pfizer and BiMBA jointly launched the inaugural “PKU-Pfizer China Advanced Hospital Management Program” some 16 years ago.At its initial phase, both Party and national leaders showed concern and support for the program. As a high-end think tank and key research base for economics, NSD also brought excellent academic resources to the program, benefiting its development.




Miao Tianxiang said that Pfizer would continue to collaborate with PKU to forge a better future.


Chen Chunhua, Dean of BiMBA: BiMBA’s future is our co-creation


Chen Chunhua was the last professor to speak at the “growth” session.She said that where growth was concerned, it was necessary to first review the foundation for growth - it was the joint effort of BiMBA people of preceding generations, all the teachers and administrative teams of Langrun Garden, as well as the three joint venture partners that had laid a solid foundation for future growth.



Inherent drivers were integral to growth, and in this case, the driver was the spirit of continually challenging oneself as far as BiMBA people were concerned. It was reflected in the endeavors of EMBA students at the Gobi Desert Challenge for business schools, and the efforts of the BiMBA representatives at the 7th Asian-Pacific Business Schools Desert Challenge which won 2nd prize at the group level. Langrun Garden's enormous energy was also derived from the tradition of academic reverence, respect for knowledge and courage to implement.


Whither BiMBA going forward?Chen Chunhua hoped to offer the best answer over the next 20 years together with her colleagues.




“When a Child is Born” - Piano recital by Zhou Yuyao, seventh grade student at the Affiliated High School of Peking University




“Blossom” - Folk dance performed by Peking University Student Dance Troupe



Image: “You Raise Me Up” - Quartet,

performed by Sun Donghua, Lin Gang, Zhang Xingen and Tian Wenjie (MBA Class of 1998)



Image: Recital by Liu Jing (EMBA Class of 2000), Vice President of China Association of Social Workers, Founder and President of Community Times;

Recital by Li Xinchuang (MBA Class of 1998), President and Party Secretary of China Metallurgical Industry Planning and Research Institute;

Recital by Huang Wenling (MBA Class of 2008), Assistant to the CEO at Guokai Urban Transportation Investment and Development Foundation;

Recital by Wu Minwen (EMBA Class of 2006), Chairperson of of Sensegain Asset Management Group Co., Ltd. and Vice President of the National School of Development Alumni Foundation;

the four recited “Thank You” together


The celebration ended amid a performance of song and dance with the song BiMBA, In Love with Your Beauty.




Love with Your Beauty.


Image: Performance of song and dance “BiMBA, In Love with Your Beauty”

- Performance by Liu Qiaoli and others (EMBA Class of 2013), joined by all present


In the afternoon, an investment forum, a blockchain forum, a graduate students’ academic forum as well as an informal discussion of alumni from the Class of 1998 and teachers were held at Langrun Garden. Teachers and students gathered to talk about the old times and academic topics, launching another two decades of excellence.(Reported by Zhang Tong)



Professors Justin Yifu Lin, Liang Neng, Hu Dayuan and Yao Yang attended the Class of ‘98 MBA alumni symposium, and took a photo with the students



Professor Justin Yifu Lin made a keynote address at the investment forum



Photo of Professor Hai Wen and participants at the informal graduate alumni discussion



On-site at the Blockchain Forum



The Beauty of Prosperity - Grand celebration held for the 20th Anniversary of BiMBA Business School of the NSD at Peking University

May 05-2018   





A grand celebration for the 20th Anniversary of the BiMBA Business School of the National School of Development at Peking University (NSD) was held on May 5, 2018 at the Wangzhong Building square in Langrun Garden.




Teachers and guests who were present at this celebration included: Wang Yong (Deputy Director of the Office of International Relations, Peking University), Wang Tianbing (Deputy Dean of Graduate Studies, Peking University), Huang Junping (Director of the Office of Academic Degree, School of Graduate Studies, Peking University), Wang Xiaoyue (Director, Office of the Registrar, Peking University), Yao Yang (Dean of NSD), Huang Yiping (Deputy Dean of NSD), Zhang Jiali Deputy Dean of NSD), Zhang Fan (Co-Founder of NSD), Chen Chunhua (Dean of BiMBA), Yang Zhuang (Co-Dean of BiMBA), Liang Neng (first Dean of BiMBA from the Chinese joint venture party), Gong Yuzhen (Deputy Dean and Deputy Director of the Academic Committee of BiMBA), and Fan Baoqun (Assistant Dean of NSD and Executive Vice Dean of BiMBA); teachers of foreign joint venture schools and corporate guests included Stephen Freedman (Provost of Fordham University), Ellen Fahey-Smith (Assistant Vice President and Chief of Staff of Fordham University), Dirk Buyens (Director of the Open Executive Education Programmes at Vlerick Business School), Dr Michael Manlangit (Programme Director (International Programmes) at UCL School of Management), and Miao Tianxiang (Regional President for the Greater China Region, Pfizer).Alumni from the inaugural Class of 1998 to the latest Class of 2017 of the BiMBA Business School of NSD, spanning two decades comprising 20 graduating classes, as well as students from the current class attended the event, and witnessed the 20th birthday of BiMBA.




The event was jointly hosted by four alumni of the BiMBA Business School at NSD, namely Wu Xuesong, Yu Yi, Tian Zi and Su Ning.


The event, themed “The Beauty of Prosperity”, comprised three parts - “life”, “growth” and “beauty”. By way of piano recital, dance performances, songs, poetry recitals, and guest speeches, the historical milestones of BiMBA Business School was recounted, from the time when Justin Yifu Lin et al co-founded the School, to continued expansion by Hu Dayuan, Yang Zhuang et al, to the determined efforts by Zhang Li and Chen Chunhua to innovate. These expressed the good intentions of BiMBA’s partners, Fordham University (USA), Vlerick Business School (Belgium) and UCL School of Management (UK), to continue to work together with NSD to create a bright future for BiMBA. It is hoped that the “Once BiMBA, Always BiMBA” spirit and tradition would be handed down for generations to come by its many alumni.


Yao Yang, Dean of NSD: I hope that BiMBA people will “never stop learning and never graduate”


As a long-time Peking University (PKU) man, Yao Yang said PKU’s intricate links with the destiny of the entire nation, as well as PKU’s “freedom of thought and all-embracing” spirit moved him deeply. The BiMBA School was conceived in precisely such a university.Business education is now integral to NSD.High profile service, low profile conduct (of personal affairs), and national and family oriented sentiments have become the most outstanding characteristics of BiMBA people over the last two decades.




On behalf of NSD, Yao Yang thanked the team who founded BiMBA, and thanked the three joint venture partners - Fordham University, Vlerick Business School and UCL School of Management - for their strong support of the BiMBA program over the years.


Last but not least, he thanked all alumni. It was precisely because the alumni were so enthusiastic in giving back to their alma mater that the Alumni Foundation was able to raise more than RMB30 million. Going forward, the alumni will likely continue to give back to their alma mater in different ways. Meanwhile, NSD has launched an online learning platform, “Langrun Classroom”, to help its alumni to “never stop learning and never graduate”.


Liang Neng, the first BiMBA Dean from the Chinese joint venture party: “Soul of a manager who cultivates Langrun Garden”


Recounting the “fledgling days of passionate and burning enthusiasm”, Professor Liang Neng could recall the hive of activity and hardship that the School experienced in its initial phase, when “reporters wanted to conduct interviews, prospective students wanted to make inquiries, entities wanted to discuss collaboration, enterprises hoped to have training, classrooms awaited renovation, and staff needed to be hired quickly. There was never enough time, and staff shortage dogged every department”.As the first China-foreign joint venture program in Beijing, BiMBA continued to explore despite its lack of experience. The founding team was conscientious and performed to their utmost ability. The moving image of “learned scholars never lacking in Langrun Garden, and there were no illiterates here” is fixed for posterity.


“Soul of a manager who cultivates Langrun Garden” - he sincerely wished that all alumni become their ideal self, and also wished that BiMBA would have another 20 glorious years!





Yang Zhuang, Co-Dean of BiMBA: “The spirit of Peking University, socially-oriented sentiments, national development, and global vision”


What are the internal attributes of BiMBA?Professor Yang Zhuang, who has dedicated 20 years of his career to BiMBA, believed that PKU’s “freedom of thought and all-embracing” spirit, the historic mission of NSD driving social advancement and national development, as well as the philosophy of combining East-West learning and integrating knowledge and practice to nurture a person of talent are the internal attributes of BiMBA.


Students who argued with each other in the classroom, and who were passionate about public welfare outside the classroom left an indelible impression on him, so did foreign teachers who came to Beijing to teach during “SARS”. What was even more unforgettable were the teachers and colleagues who worked diligently with him for BiMBA.He sincerely hoped that BiMBA would continue to persevere and uphold the education philosophy of the “spirit of Peking University, socially-oriented sentiments, national development, and global vision”, and help nurture business leaders for society.




Dr Ellen Fahey-Smith, Assistant Vice President and Chief of Staff of Fordham University: With foresight, let us create a leading global education program together


Fordham University became the first joint venture partner of BiMBA in 1998, and worked together with China Center for Economic Research at Peking University (the predecessor of “National School of Development at Peking University”) to found the BiMBA program.Subsequently in 2010, the two parties jointly launched the MSGF (Master of Science in Global Finance) program, and then again in 2015, jointly offered the DPS



(Doctor of Professional Studies) program.


Dr Fahey-Smith said that it was precisely because of the vision and foresight of Justin Yifu Lin et al at Peking University as well as that of many world leaders that Fordham and PKU began their journey of collaboration, making BiMBA a world leading business education program.Fordham has excellent teaching staff, and was able to offer teaching programs according to student requirements. It has continued to innovate and will offer rich and rewarding courses to students.She hoped that Fordham and BiMBA would continue to work together to create better global education.


Dr Stephen Freedman: Provost of Fordham University: An evergreen friendship of 20 years


Dr Freedman said that the alumni jointly nurtured by Fordham and NSD now work in all professions and trades in China, and around the world, and play influential roles in world business. For years, Fordham and NSD had a joint vision, and that was to produce excellent students with clear goals, global vision, and the fortitude to dedicate their lives to society.





He thanked NSD for the confidence and respect it had for Fordham University over the last 20 years, and hoped that their tree of friendship would be evergreen as they continue to forge ahead together.



Dr Dirk Buyens, Director of the Open Executive Education Programmes at Vlerick Business School: Good schools beget good alumni, and good alumni beget good schools


Vlerick Business School is a leading European business school that began its joint venture with NSD in 2008. Having collaborated for a decade, the two parties have jointly nurtured many excellent business talent.Dr Buyens said that at 20, BiMBA has revealed “the beauty of prosperity”, and the imminent 21st year would see the beginning of its maturity.He hoped that the two parties would be able to strengthen their cooperation in the future, continue to excel and grow its alumni community.





Dr Michael Manlangit (Programme Director (International Programmes) at UCL School of Management: Working together to create a world class business school


PKU and University College London entered into a strategic partnership agreement in 2016, and in 2017, the first batch of students of the UCL-PKU MBA program enrolled.


Dr Manlangit said that the leading academic standing of the two schools was behind UCL’s decision to work with NSD, and latter's vision to continue to drive national advancement through policy research also moved UCL deeply.UCL hoped to work together with NSD to jointly expand the influence of the MBA program, and to make BiMBA a leading business school in China, and in the world.





Wang Yong, Deputy Director of the Office of International Relations, Peking University: BiMBA is a pioneer in China-foreign joint venture education programs in China


Wang Yong first congratulated BiMBA Business School on behalf of PKU’s Office of International Relations on the 20th anniversary of its founding.He said that the founding of BiMBA in 1998 set the stage for future China-foreign education programs. The ups and downs experienced over the last two decades had been nothing short of unusual, and he was proud of BiMBA’s achievements.He said that the Office of International Relations would continue to be attentive to the needs of BiMBA’s international students in the future, and would help resolve all the difficulties they face in coming to study in China in a practical way. At the same time, he wished that BiMBA would continue to improve over the next two decades.




Miao Tianxiang, Regional President for the Greater China Region, Pfizer: The BiMBA EDP program helps expert scholars become managers


EDP is a senior-level internal training program offered to enterprises by BiMBA.Pfizer and BiMBA jointly launched the inaugural “PKU-Pfizer China Advanced Hospital Management Program” some 16 years ago.At its initial phase, both Party and national leaders showed concern and support for the program. As a high-end think tank and key research base for economics, NSD also brought excellent academic resources to the program, benefiting its development.




Miao Tianxiang said that Pfizer would continue to collaborate with PKU to forge a better future.


Chen Chunhua, Dean of BiMBA: BiMBA’s future is our co-creation


Chen Chunhua was the last professor to speak at the “growth” session.She said that where growth was concerned, it was necessary to first review the foundation for growth - it was the joint effort of BiMBA people of preceding generations, all the teachers and administrative teams of Langrun Garden, as well as the three joint venture partners that had laid a solid foundation for future growth.



Inherent drivers were integral to growth, and in this case, the driver was the spirit of continually challenging oneself as far as BiMBA people were concerned. It was reflected in the endeavors of EMBA students at the Gobi Desert Challenge for business schools, and the efforts of the BiMBA representatives at the 7th Asian-Pacific Business Schools Desert Challenge which won 2nd prize at the group level. Langrun Garden's enormous energy was also derived from the tradition of academic reverence, respect for knowledge and courage to implement.


Whither BiMBA going forward?Chen Chunhua hoped to offer the best answer over the next 20 years together with her colleagues.




“When a Child is Born” - Piano recital by Zhou Yuyao, seventh grade student at the Affiliated High School of Peking University




“Blossom” - Folk dance performed by Peking University Student Dance Troupe



Image: “You Raise Me Up” - Quartet,

performed by Sun Donghua, Lin Gang, Zhang Xingen and Tian Wenjie (MBA Class of 1998)



Image: Recital by Liu Jing (EMBA Class of 2000), Vice President of China Association of Social Workers, Founder and President of Community Times;

Recital by Li Xinchuang (MBA Class of 1998), President and Party Secretary of China Metallurgical Industry Planning and Research Institute;

Recital by Huang Wenling (MBA Class of 2008), Assistant to the CEO at Guokai Urban Transportation Investment and Development Foundation;

Recital by Wu Minwen (EMBA Class of 2006), Chairperson of of Sensegain Asset Management Group Co., Ltd. and Vice President of the National School of Development Alumni Foundation;

the four recited “Thank You” together


The celebration ended amid a performance of song and dance with the song BiMBA, In Love with Your Beauty.




Love with Your Beauty.


Image: Performance of song and dance “BiMBA, In Love with Your Beauty”

- Performance by Liu Qiaoli and others (EMBA Class of 2013), joined by all present


In the afternoon, an investment forum, a blockchain forum, a graduate students’ academic forum as well as an informal discussion of alumni from the Class of 1998 and teachers were held at Langrun Garden. Teachers and students gathered to talk about the old times and academic topics, launching another two decades of excellence.(Reported by Zhang Tong)



Professors Justin Yifu Lin, Liang Neng, Hu Dayuan and Yao Yang attended the Class of ‘98 MBA alumni symposium, and took a photo with the students



Professor Justin Yifu Lin made a keynote address at the investment forum



Photo of Professor Hai Wen and participants at the informal graduate alumni discussion



On-site at the Blockchain Forum