Keynote speech by Professor Chen Chunhua, in conjunction with the launching of her monograph titled “The Way To Take The Lead”
Nov 02-2018

This year marks the 40th anniversary of China’s reform and opening up. In the past 40 years, enterprises of various backgrounds became the pillar of China’s economic growth and societal development. Chinese enterprises became more influential in the international community, and ‘Chinese enterprises management model’ began to garner international attention. Assessing “the way to take the lead” reflected by Chinese enterprises like Haier, Huawei and TCL etc., shall unlock the codes on Chinese Enterprises’ management, which then serves as important research guideline on Chinese management by academics; Spreading management experiences of Chinese enterprises to more international entrepreneurs and academics, refining theories on Chinese enterprises’ management, had since became important roles of Chinese academic institutions(such as the National School of Development, Peking University).

Another key activity of this forum, is the launching of the English version of Chen Chun Hua’s book “The Way To Take The Lead”. Peking University President Lin Jianhua, in recommending the book, mentioned “In the past 30 years, Professor Chen experienced and went through development transformation of leading Chinese enterprises, and paid special attention to profound changes happened to enterprises during the internet era. Her researches embodied solid theoretical foundation, and are also abreast with development trends, making them important sources of guidance for future development of enterprises”.

This book launching event is a milestone on efforts to internationalize Chinese enterprises management theories to the world, and in expanding international influences of Peking University’s National School of Development. It also contributed greatly in promoting interactions among Sino-US entrepreneurs and academics.
<p style="font-variant-numeric:normal;font-variant-east-asian:normal;line-height:21.3333px;white-space:normal;font-size:13px;font-family:sans-serif, Arial, Verdana, " color:#333333;background-color:#fdfee2;"=""> (Reported by Zhang Tong of Peking University’s National School of Development from the USA)


