Insights into New Business Paradigms
Apr 10-2026
On March 7, 2026, the "National Development Series Lectures" at Peking University's National School of Development (NSD) was held as scheduled. Professor Huang Zhuo, Dean of BiMBA Business School at NSD, opened the event as the host and introduced the guest of honor, Mr. Song Zhiping, a renowned business management expert, President of the China Association of Listed Companies, and Chief Expert of the China Enterprise Reform and Development Research Association, to the on - site students and alumni.

Professor Huang Zhuo noted that Mr. Song is an old friend of NSD, having taught in the NSD EMBA program for consecutive years. With decades of experience in enterprise operation and management, Mr. Song has led two enterprises into the Fortune Global 500. His rich practical experience is coupled with profound theoretical knowledge. Invited to NSD this time, he would, based on his own experiences, interpret the new logic and paths of enterprise operation in the current economic environment, helping entrepreneurs and EMBA students break through development bottlenecks. Mr. Song is also an author of numerous works. During this visit to NSD, he brought his latest book Anti - Involution, which addresses the real - world difficulties of enterprises and responds to the concerns of the times.
During the lecture, Mr. Song Zhiping shared his profound insights centered around the core theme of "New Business Paradigms". He pointed out that China's economy has shifted from high - speed growth to high - quality development, and with the advent of the AI era, the fundamental business logic of enterprises has changed. The old paradigm of "scale expansion and cost - leadership" can no longer meet the needs of the new era, and transformation has become the only way for sustainable enterprise development.
Mr. Song believes that while management and leadership can be learned, the core traits of entrepreneurs are hard to replicate. The key to business operation is for entrepreneurs to continuously learn and improve themselves while adhering to their unique traits. Chinese entrepreneurs are highly enthusiastic about learning, and this proactive learning spirit is crucial for Chinese enterprises to weather difficult times.
Regarding the widespread involution problem among enterprises, Mr. Song conducted an in - depth analysis. He said that over the past 30 - plus years, Chinese enterprises achieved rapid development through scale expansion and cost advantages. However, in the current context of industrial overcapacity and accelerated high - tech iterations, the involution model of blind price wars and homogeneous competition not only harms the interests of individual enterprises but also drags down the healthy development of the entire industry.
Therefore, Mr. Song proposed that enterprises need to shift from "scale expansion" to "intensive development", and from "growing big and strong" to "growing strong and excellent". He emphasized that "improving quality and efficiency" should replace "reducing costs and increasing efficiency" as an inevitable choice for enterprise development. Excessive cost - cutting will only sacrifice quality, service, and innovation investment. The core of improving quality and efficiency lies in enhancing product and service quality, led by value creation. Meanwhile, enterprises should focus on core businesses, develop core expertise and competitiveness, and resolutely divest non - core "bleeding" businesses to gain a firm foothold in fierce competition.
Mr. Song vividly illustrated the importance of core competitiveness through relevant enterprise cases. He stated that core competitiveness is a long - built and hard - to - replicate advantage of an enterprise, which can be unique craftsmanship and quality, or precise market positioning and high - quality customer service. At the same time, he reminded enterprises that core competitiveness is not a one - time achievement but needs to be continuously updated with the changing times to meet the challenges of technological changes and market competition.


