Chen Chunhua: Infuse Everything with Meanings

Jun 03-2019   

Most people admire the westward journey of Xuan Zang, a Tang Dynasty monk who travelled to India to bring back Buddhist scriptures, yet Prof. Chen Chunhua highlights his undertakings after returning – translating the scriptures to enlighten and benefit the people, thus steadfastly fulfilling his purpose of setting off to India.

Prof. Chen, Dean of BiMBA Business School, makes the point in a speech for an event following the Gobi Desert Challenge for Business Schools, in which NSD teams performed well. She personally completed the four-day traversing of a designated area in the desert.

She believes that the meaning of life lies in value creation, and Xuan Zang provided a quintessential example by infusing every step with significance. Contesting in the Gobi Desert Competition is about finding one’s fulcrum and strength through the internal belief to finish the competition and the external encouragement from teammates.