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MBA Students Have a Bite of T11

Jan 11-2021   



Fresh and worthy – that might be a way to understand the positioning of T11, a budding fresh food supermarket. It also encapsulates a recent visit by some MBA students of the NSD to T11’s flagship store.

 

As part of the Corporate Classroom, which aims to bridge classroom learnings with corporate practices, a group of MBA students made a field trip to T11 and was warmly received by Mr. Du Yong, its founder and CEO. Mr. Du gave a guided tour of his flagship store, located next to Beijing’s Chao Yang Park, before offering a detailed introduction of his startup.

 

T11 was launched in May 2018 as a new retail platform encompassing three core businesses: omnichannel retail, retail technology, and intelligent supply chain. ‘T’ stands for ‘Together and Top’, while ‘11’ is a wordplay of a Chinese idiom and means ‘single-mindedly delivering the best retail’. Mr. Du admitted that he was inspired by an overseas trip in which he was stunned by the ‘farm to retail’ model and the high standardization, abundant variety and superb quality in fresh food supermarkets.

 

T11 sources quality products from around the world and offers a mix of online-and-offline channels. Catering to local taste buds, it puts special focus on freshness and prides itself on high quality at a low price. To stay in control of relevant standards, it operates all businesses by itself. Mr. Du illustrated the point with T11’s various products such as seafood, beef, and wine.

 

Retail has become a hot sector due to the increasing diversification of Chinese society and the urban consumption structure. The efficiency generated by technology is driving the Chinese market to be the largest in the world. Mr. Du believed that China can embrace and lead globalization by setting open and transparent rules and weighing the needs of global residents and the planet. 

MBA Students Have a Bite of T11

Jan 11-2021   



Fresh and worthy – that might be a way to understand the positioning of T11, a budding fresh food supermarket. It also encapsulates a recent visit by some MBA students of the NSD to T11’s flagship store.

 

As part of the Corporate Classroom, which aims to bridge classroom learnings with corporate practices, a group of MBA students made a field trip to T11 and was warmly received by Mr. Du Yong, its founder and CEO. Mr. Du gave a guided tour of his flagship store, located next to Beijing’s Chao Yang Park, before offering a detailed introduction of his startup.

 

T11 was launched in May 2018 as a new retail platform encompassing three core businesses: omnichannel retail, retail technology, and intelligent supply chain. ‘T’ stands for ‘Together and Top’, while ‘11’ is a wordplay of a Chinese idiom and means ‘single-mindedly delivering the best retail’. Mr. Du admitted that he was inspired by an overseas trip in which he was stunned by the ‘farm to retail’ model and the high standardization, abundant variety and superb quality in fresh food supermarkets.

 

T11 sources quality products from around the world and offers a mix of online-and-offline channels. Catering to local taste buds, it puts special focus on freshness and prides itself on high quality at a low price. To stay in control of relevant standards, it operates all businesses by itself. Mr. Du illustrated the point with T11’s various products such as seafood, beef, and wine.

 

Retail has become a hot sector due to the increasing diversification of Chinese society and the urban consumption structure. The efficiency generated by technology is driving the Chinese market to be the largest in the world. Mr. Du believed that China can embrace and lead globalization by setting open and transparent rules and weighing the needs of global residents and the planet.