BiMBA Awarded for Influence

Dec 14-2021   

In the ninth Tencent Business School Development Forum, Prof. Chen Chunhua, Dean of BiMBA Business School, was awarded 2021 Influential Person of China Business Education. In addition, the EMBA program at BiMBA won the top prize for brand influence.

In her keynote speech at the forum, Prof. Chen analyzed the impact of digitalization on multiple aspects of individuals, organizations and societies and called for systematic updates and iterations to strategic cognitive frameworks, organizational management, leadership and corporate values. She added that in the digital age, business education had taken on three major features: openness, sharing, and interactivity, thereby creating new demands on teachers to change course design and teaching methods, as well as to inspire students to enhance collaboration and synergy. What remained constant, she said, was the roles of education and the responsibilities of teachers.

Prof. Gong Yuzhen, Associate Dean of the NSD and Deputy Director of its Academic Committee, took part in a panel discussion and shared his thoughts on the trends and differentiated development of business education in China. Closely related to the grand process of reform and opening up, China’s business education has moved from copying and learning from the West to focusing on quality and content-driven development, and now to exploring its own characteristics. Business education should not only continue to reflect busines practices, but also lead business practices through collaborating with companies, entrepreneurs and all types of organizations, said Prof. Gong.