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Key Words for Businesses in 2022

Jan 03-2022   



What Heraclitus concluded 2,500 years ago – that all things are in a state of flux – offered the best interpretation for the year 2021, said Prof. Chen Chunhua, Dean of BiMBA Business School, in the recently-held National Development Forum. Amid the immense uncertainties spawned by the constant flux, Prof. Chen summarized some key words for businesses in 2022, a year-end intellectual activity she had been engaging in for years.

 

Instead of using predictive methods, Prof. Chen deployed cognitive ones to arrive at the key words. Her analyses started with understanding of the business environment in 2022, in which first and foremost the COVID-19 pandemic would become a new normal and result in new ways of life, budding economic paradigms, and fresh growth modes. Secondly, a new world order consisting of superpower countries and tech behemoths required a break from entrenched thinking at a time when industrial patterns were going through re-structuring and re-shaping due to the chain-effects set off by the digital technology. Thirdly, all stakeholders had started to care about whether companies put societal values alongside commercial interests. Lastly the business environment would see more exploration in the unknown, typified by metaverse and space tourism.

 

Accordingly, Prof. Chen believed that businesses had hard choices to make and tough challenges to tackle in 2022. Her selection of business key words for 2022 started with ‘customer-centric value creation’, for new scenarios to meet customer demand would emerge and fresh value-creation space would result from new world and technological orders and the exploration of the unknown. Companies that symbiotically combined technology with employees, suppliers and eco-system partners and offered exponential values to customers would continue to achieve cycle-transcending growth. She chose ‘shaping changes’ as the second key word, namely an enterprise’s capabilities in leading changes and managing its own dynamic transformation. The third key word was ‘the critical role of slow variables’, for which Prof. Chen highlighted the magnitude of corporate missions in delivering mission-imbued products and services for a better world. What completed the list of key words was ‘resilient growth’, which was a business methodology of Microsoft that encompassed resilience in technology, business, and development.

 

Amid the flux, Prof. Chen pointed out the rising need for lifelong learning to dispel ignorance and acquire the momentum for continuous personal development. She welcomed more entrepreneurs and young professionals to study at the NSD.

Key Words for Businesses in 2022

Jan 03-2022   



What Heraclitus concluded 2,500 years ago – that all things are in a state of flux – offered the best interpretation for the year 2021, said Prof. Chen Chunhua, Dean of BiMBA Business School, in the recently-held National Development Forum. Amid the immense uncertainties spawned by the constant flux, Prof. Chen summarized some key words for businesses in 2022, a year-end intellectual activity she had been engaging in for years.

 

Instead of using predictive methods, Prof. Chen deployed cognitive ones to arrive at the key words. Her analyses started with understanding of the business environment in 2022, in which first and foremost the COVID-19 pandemic would become a new normal and result in new ways of life, budding economic paradigms, and fresh growth modes. Secondly, a new world order consisting of superpower countries and tech behemoths required a break from entrenched thinking at a time when industrial patterns were going through re-structuring and re-shaping due to the chain-effects set off by the digital technology. Thirdly, all stakeholders had started to care about whether companies put societal values alongside commercial interests. Lastly the business environment would see more exploration in the unknown, typified by metaverse and space tourism.

 

Accordingly, Prof. Chen believed that businesses had hard choices to make and tough challenges to tackle in 2022. Her selection of business key words for 2022 started with ‘customer-centric value creation’, for new scenarios to meet customer demand would emerge and fresh value-creation space would result from new world and technological orders and the exploration of the unknown. Companies that symbiotically combined technology with employees, suppliers and eco-system partners and offered exponential values to customers would continue to achieve cycle-transcending growth. She chose ‘shaping changes’ as the second key word, namely an enterprise’s capabilities in leading changes and managing its own dynamic transformation. The third key word was ‘the critical role of slow variables’, for which Prof. Chen highlighted the magnitude of corporate missions in delivering mission-imbued products and services for a better world. What completed the list of key words was ‘resilient growth’, which was a business methodology of Microsoft that encompassed resilience in technology, business, and development.

 

Amid the flux, Prof. Chen pointed out the rising need for lifelong learning to dispel ignorance and acquire the momentum for continuous personal development. She welcomed more entrepreneurs and young professionals to study at the NSD.