BiMBA Books Honored

May 07-2022   

Of the top ten books favored by China’s SME entrepreneurs, three were authored by professors of BiMBA Business School at the NSD, according to a recent ranking.

Value Symbiosis, by Prof. Chen Chunhua, Dean of BiMBA Business School, was awarded alongside a book (whose title can be literally translated as ‘Clever Fighter Says’) by Prof. Gong Yuzhen applying wisdom of Sun Tzu’s Art of War to businesses, and Business First by Prof. Song Zhiping, NSD’s Professor of Practice.

Prof. Gong, NSD’s Professor of Management and Associate Dean of BiMBA, also saw another book of his, co-authored with Prof. John Yang, Special Consultant of BiMBA, nominated by the event. Prof. Song was awarded Ten Best Lead Reader.

The event was jointly held by China Enterprise Reform and Development Society, China Association of Small and Medium Enterprises, and All-China Environment Federation.