Going Global: Allocating Optimal Resources with a Global Perspective
May 27-2026
Why do companies choose to go global? Going global means looking at the world with a global perspective. As a large continental country, China has a huge domestic market. We are often accustomed to a domestic - centric view and lack a global mindset.
A passage from The Biography of Ren Zhengfei left a deep impression on me. When a journalist pressed Ren Zhengfei about whether Huawei's business plan focused more on the domestic or overseas market, Ren said he didn't know. All he knew was that they would go wherever the customers were. So, the best concept is not to distinguish between domestic and overseas markets; we should carry out our work wherever the customers are.
In addition, many domestic policies are still under adjustment. Enterprises cannot passively wait for the reform to take effect. I once visited a domestic new - drug company that set up its R & D and marketing operations in the United States while keeping its manufacturing in China. The company can rely on China's low - cost production and sell its products to overseas regions with higher prices. Instead of calling for reforms, it is better to directly seize the ready - made global market opportunities. Going global is about allocating high - quality resources on a global scale.
Geely's R & D center established in Gothenburg is also a very smart move. Gothenburg is the Nordic innovation and technology hub, with high - quality talent resources from local universities. It's not easy for domestic enterprises to recruit top - notch overseas talents. Therefore, building an R & D platform locally to integrate the world's best elements and supply the global market is a good solution. This idea can inspire the domestic industrial community.
Enterprises all pay attention to cost - saving, but many fall into a misunderstanding: they are used to matching Chinese costs with Chinese prices. Why can't we rely on the low - cost advantages at home and sell products at overseas market prices? Charge American prices in the US and European prices in Europe. Only with a combination of low costs and high selling prices can enterprises have the capital for long - term development.


